10/10/2026
Ever wondered what paper weight actually feels like before placing a print order? GSM stands for grams per square metre, but numbers on a screen do not tell you how a flyer or business card feels in your hand.
From 80-100gsm everyday letterheads to 130-170gsm flyer workhorses, 250-300gsm sturdy brochure covers, and 350-400gsm luxury card stock, choosing the right weight changes how people perceive your brand. Pick too thin and you look cheap; pick too heavy and you waste budget.
Read our plain English survival guide to paper thickness on the blog today.
Print Lord. At your service. On brand. On time.
Confused by paper weights? Discover what 80gsm to 400gsm paper actually feels like in your hand with Print Lord's plain English guide to GSM thickness.