Oniric Labs

Augmented Reality Studio Specialising In Social Media AR

09/12/2021

Augmented reality is shifting how brands address environmental concerns. We teamed up with 1000heads to design and produce an Instagram effect for the UN Environment Programme (UNEP) 🌍

We created the lens with the intention to support the UNEP’s campaign efforts and concerns of disposable plastic making its way to the world’s ocean.

When the effect is triggered, users are challenged to read out the pledge before having to — mirroring the pace at which the ocean is filling up.

We are proud to help encourage meaningful change. Join in on the movement by tapping the 🔗 to explore the immersive phone experience: https://bit.ly/unep_AR_effect

03/12/2021

We created a fun game for the launch of Oniric Labs, called ‘Endless Eggs’ 🕹

The rules are simple: help the magical bunny collect as many eggs into the basket without dropping them to claim points, but make sure to avoid the green stinky eggs.
To navigate the bunny, point out your unicorn horn on different platforms where the eggs spawn.

Best of luck, and remember to share the filter and your score with us.

Tap the 🔗 to access the game: https://bit.ly/endlesseggs

02/12/2021

To help launch luxury and lifestyle brand Barbour’s 2021 Christmas campaign, we teamed up with our good friends Thinking Juice for the second year in a row. For this partnership, we brought to life a scene from Barbour’s Christmas commercial, featuring Paddington Bear as the main hero in the style of Peggy Fortnum’s illustrations.

This playful yet promotional experience was delivered to support Barbour x Paddington’s Christmas collection. When selected, both the rear and front-facing cameras activate Paddington’s transition from under a pile of coats to holding up a digital version of the Barbour jacket, the gift. The effect, also decorated in tinsel, is a reference to Barbour’s holiday marketing campaign.

Tap the 🔗 to try the experience, over on their Instagram account: https://bit.ly/BarbourXmas21

30/11/2021

Working in one of the fastest-growing technologies in the world, Oniric Labs helped Marionnaud France bring their ‘My Infinite Eye Looks’ box to the digital world through a virtual makeup try-on filter for their 2021 Christmas campaign.

Launched in multiple different European markets, users can toggle between different shades and looks before purchasing directly from the Instagram shop.

Join in on the shopping experience by trying on the lens via the 🔗: https://bit.ly/marionnaudXmas2021

25/11/2021

...And we are live! It took us 426 days since the founding of Oniric Labs, but we are finally ready to launch. Welcome to Oniric Labs, an augmented reality studio specialising in Social AR.
We blend technology and art to create effects, filters and lenses for social media platforms: Instagram, Facebook app, Messenger, TikTok and Snapchat.

We have worked with a range of brands, including: McDonald’s, Sainsbury’s, Marionnaud, L’Oréal and Barbour to develop innovative solutions in the rapidly growing world of augmented reality.

Follow us to see what we have been up to and to learn more about augmented reality, social , AR marketing and AR commerce ✨

Address

Brighton And Hove
BN25WJ

Website

https://oniriclabs.com/

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