Varn

Varn We are an expert search & digital marketing team specialising in SEO, helping businesses to get visible online.

Technical SEO I AI & Innovation | Analytics & Insights I Off-Page SEO Varn is an expert search marketing team that you can truly trust to deliver smart thinking and impactful SEO results, delivering value with every click. We combine our experience and results in technical SEO, data analytics, paid search marketing and content marketing with website design, usability and development into results driven strategies, helping your business to perform better online.

We’re always looking for talented people to join our happy team😊Varn is the largest and longest-established specialist S...
16/10/2026

We’re always looking for talented people to join our happy team😊

Varn is the largest and longest-established specialist SEO agency in the South West, based in the beautiful town of Bradford on Avon, and we want you to join us as we grow our business.

Want to work with us? See what roles we have available >> https://varn.co.uk/about-us/vacancies/

Or get in touch to discuss what skills you could bring to our team >> https://varn.co.uk/contact/

This autumn’s Brighton SEO agenda was packed with sessions on AI search, measurement, ecommerce and the skills teams ne...
13/10/2026

This autumn’s Brighton SEO agenda was packed with sessions on AI search, measurement, ecommerce and the skills teams need to deliver results. We’ve rounded up a few of our favourite sessions, including expert insights from:

Jean Dejsuvan, Marco Bonomo, Josh Blyskal, Nikki Goodman, Neil Barnes, Ollie Sloan, Malte Landwehr, Stijn Bergmans, Greta Koivikko, Joe Worgan and of course our very own Katie New.

Read the full article >> https://varn.co.uk/insights/brightonseo-talk-roundup-october-2026/

👏 A proud morning for the Varn team at Brighton SEO , with our expert team occupying two stages at the same time.Katie N...
09/10/2026

👏 A proud morning for the Varn team at Brighton SEO , with our expert team occupying two stages at the same time.

Katie New has just stepped off the main stage after delivering her talk, ‘Where did my customer go? How to follow and analyse real user journeys,’ sharing how to turn the 'messy middle' of the user journey into clear, insightful narratives that surface the friction points standard dashboards miss.

Meanwhile, Tom Vaughton hosted two sessions at MeasureFest, welcoming an engaged audience and introducing seven fantastic speakers. In Data Insights & Intelligence, we heard from Laura Mawer, Adriana Wertheimer, Paul Ace, and Harry Gadsby. In Data Planning & Management, we heard from Gareth Beck, James E., and Harry Gordon-Lote. Thank you to all of them for such valuable sessions.

In case you missed it Katie's talk, you can read our summary of it here >> https://varn.co.uk/insights/how-to-follow-and-analyse-real-user-journeys/

and download her user journey analysis guide here >> https://varn.co.uk/resources/user-journey-analysis-with-bigquery/

Well done and congratulations, team 💙

Who owns GEO in your marketing team?SEO? Content? PR? Brand? A new specialist hire?In his new article, Search & Innovati...
08/10/2026

Who owns GEO in your marketing team?

SEO? Content? PR? Brand? A new specialist hire?

In his new article, Search & Innovation Director Andy Mollison explains why:

✅ GEO is a shared responsibility, not one department's job
✅ A single AI visibility score tells you what happened, not what to do next
✅ There are no "GEO quick wins", only priorities that depend on where your brand stands
✅ Someone in marketing leadership needs to pull it all into one strategy

Read it here >> https://loom.ly/2_B8aok

Since July 2025, Instagram posts from professional accounts have been eligible to appear in search results. That means t...
01/10/2026

Since July 2025, Instagram posts from professional accounts have been eligible to appear in search results. That means they can also be surfaced in AI answers.

However, Instagram is still missing from a lot of SEO/GEO strategies, which leaves a real visibility opportunity for brands that pick it up now.

Our updated 2026 guide by expert Dana Cholmondeley covers how to treat every post, reel and profile as a mini landing page. Inside, you'll find:

- The two settings to check first, or your content won't be indexed at all
- How to optimise your display name, bio, captions and alt text
- Why on-screen text in reels matters for search
- How to track performance using Google Search Console

Read the guide >> https://varn.co.uk/insights/the-ultimate-guide-to-instagram-seo/

Are your brand, website and marketing strategy AI agent ready?Varn Search & Innovation Director Andy Mollison and CEO To...
30/09/2026

Are your brand, website and marketing strategy AI agent ready?

Varn Search & Innovation Director Andy Mollison and CEO Tom Vaughton and are heading to Digital Marketing Conference Europe in November, to host the comprehensive 'Agentic Optimisation Workshop: How To Build an Agent-ready Brand and Marketing Strategy.'

This practical session will uncover the technical and strategic requirements of agentic search: from trust signals and entity-based content architecture to WebMCP, UCP, and how AI agents navigate, book and buy on a site.

📅 When: 10-12 November
📍 Where: Digital Marketing Europe 2026, Vilnius

Whether you're in SEO, content, digital strategy or e-commerce, this workshop will help you prepare your digital estate for a world where the click is no longer guaranteed to be human.

Find out more >> https://digitalmarketingcon.eu/session/tom-vaughton-andy-mollison-the-agentic/

A recent study found that the Discussions and Forums feature appeared for over 70% of product-related queries in Google....
29/09/2026

A recent study found that the Discussions and Forums feature appeared for over 70% of product-related queries in Google. When it did, Reddit was present 97.5% of the time.

It also matters for AI search. Reddit is still regularly cited by LLMs across many industries, including highly regulated ones like healthcare, so the conversations happening there can shape how AI tools describe your brand.

In our latest insight, Helen Dalton, our Head of Technical SEO/GEO, explains:

✔️ Why Reddit deserves a place in your search strategy
✔️ How Reddit can inform keyword research in the age of Query Fan Out
✔️ The challenges, from strict subreddit rules to the time it takes to build trust
✔️ A short list of dos and don'ts before you post anything

Reddit isn't right for every organisation, and it rewards authenticity over promotion. The guide helps you judge whether it's a good fit for you.

Read the full article >> https://varn.co.uk/insights/seo-for-reddit-a-beginners-guide/

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