06/10/2026
Six weeks after launch, you search for your own business, find nothing, and start wondering whether you were sold something that does not work.
Here is the honest timeline.
📅 The first movement takes weeks, not days. Google's own documentation says crawling, which just means Google finding your page, "can take anywhere from a few days to a few weeks."
📈 Three to six months is when most websites see traffic worth measuring. Six to twelve is when it becomes something you can rely on for enquiries.
🐢 A brand new website is slower at every stage, because Google has no history to judge it on. Local searches move faster than national ones, and a properly completed Google Business Profile can change what you see inside a week.
🔍 The part nobody mentions: ranking quickly and ranking profitably are two different timelines. The easy keywords arrive first, and they are easy precisely because almost nobody searches them.
The full timeline is in the comments if you want the detail.
How long did it take before your website brought you a real enquiry?