Toucan Internet LLP

11/04/2026

After reading some inspirational books on the wider implications of AI from well informed individuals and reflecting and musing on the technology that has steered my life, this article emerged. Enjoy.

https://www.linkedin.com/pulse/from-spirograph-technological-oblivion-simon-thomas--ynbye/

23/12/2025

... and the final word from our able AI assistant SiBot.

Happy Christmas

23/12/2025

Diminishing Google Returns
Over half of Google searches now no longer result in a click to any website!

👉Why?
As the AI summary meets the needs of the person searching there is invariably no need to search further and find an individual website. Impressions for the top organic results may still look good as those results show on the right-hand side of the search results page, but the click throughs are down as the needs of the searcher are already met from the detailed AI summaries.

👉Can you combat this fall in clickthrough to your website?
Yes, you just need to understand where Google now delivers you the best results and this is no longer information searches based on questions such as:
💠How can I change a tap washer?
💠What are the best ways to insulate old properties?
💠Do I need a solicitor to manage my conveyancing?

Resulting pages will have few, if any organic listings.
These searches will largely be met with an AI response and paid ads – over 50% result in no clicks.

Transactional searches however are where your bounty can be found; searches based on a service and a location will yield good, targeted results in Google Maps, especially on mobile results

Examples of Transactional searches:
💠Italian restaurants new me
💠Windscreen repair in “town name”
💠NHS Dentist with parking near me

These are specific searches and will be met with a Google Map and then a listing of suitable LOCAL and RELEVANT providers.

Key to being favoured in these results is ensuring that your Business Profile Listings are complete and verified. The bare minimum information should include company name, contact information, your Google Review Rating, directions to find you and a link to your website. There is so much to cover on actively managing your business profile for this post, however this is where you can lift your profile in the search results over others by maintaining it well and regularly.

All this assumes your website is technically healthy, which is another discussion altogether.

Have you shifted your search mindset to this new reality?



___________________________
Book a Zoom Coffee Break with Simon - https://lnkd.in/edJxmWZh

17/11/2025

🌟 Client Appreciation Post 🌟
We’re always proud when our clients take the time to share their experiences — it reminds us why we do what we do.

A huge thank you to Good Skills Training for their kind words.

At Toucan Internet, we believe great website partnerships are built on trust, clarity, and consistent care. It’s been a pleasure working alongside the Good Skills Training team to keep their online presence performing at its best for many years.

Thank you for your continued confidence in us — we value the partnership and look forward to many more years of collaboration.

GoodskillsTraining can be found at https://goodskillstraining.co.uk/

Book a Zoom Coffee Break with Simon - https://meet-with-simon-thomas.appointlet.com/s/coffee-with-simon

16/09/2025

I’ve decided to escape from the studio and do some refreshing new style networking at Bizzfest this Thursday 18th at Cressing Temple Barns, Essex. More here: https://lnkd.in/eqjEGsKx
Let me know if you want to meet up, just reply or DM me. Looking forward to catching up with established contacts and meeting new.

This link will take you to a page that’s not on LinkedIn

20/02/2025

Third Website for Progressive Solicitor’s Practice
👇👇👇👇
Why?
Because the previous optimised websites from Toucan Internet. delivered over the last two decades, brought in over 50% of the practice’s new business.

We rarely blow our own trumpets do we, but sometimes it just feels right.
We’ve recently completed the latest Harris Cuffaro & Nichols website after close working, and we’re as delighted with the final result as the client:

“Toucan have designed several websites for us over the years and we have always had a great service. They have happily worked with us at our own pace and happily made any edits or additions promptly. We are very pleased with our latest website - it fits the brief perfectly. Thanks Simon!“
Lauren Bond, Partner

Having a couple of decades of optimised presence with past websites with Google, this website domain had high authority, so one key components of the project was to ensure that the “Google Love” was preserved in the new site.

Harris Cuffaro & Nichols also included new photography as part of the project, and, with the post-production work on the images, this brought the website alive and made the practice very approachable.

If you are you looking to invigorate your practice’s tired website we’d love to have a chat.

The new Harris Cuffaro & Nichols website can be found here: https://www.hcnlaw.co.uk/.
They have significant expertise in
Residential and Commercial Conveyancing
Wills and Probate
Lasting Powers of Attorney
Criminal Defence
24-hour Police Station Representation
Licensing
Motoring Offences

30/04/2024

Great websites come out of effective collaborations
👇👇👇👇
Some projects are an absolute pleasure to deliver, especially when there is a collaborative spirit between the development team and the client’s team.

Our recent delivery of another website for Greenman Landscapes and Garden Maintenance of Saffron Walden was just that. With adequate budget to ensure everything was covered to the correct depth, the website launched with optimised imagery, text and code giving a good Google Lighthouse score so not only does it show the company in it’s best light, but Google loves it too. Win/Win

All hashtag are tagged up in GA4 so we can readily track the source of conversions; this makes it easy to know where your marketing spend is delivering best hashtag and more importantly, where to best place future marketing budget.

Our client said:
“The friendly team at Toucan Internet have provided us with excellent service in the development of our new website at greenmanlandscapes.co.uk.
They were incredibly thorough in all facets of the website project, from designing a bespoke layout to coding, security and deep SEO, resulting in a clean, user friendly and visually pleasing website with impressive Google lighthouse scores. The site conveys just the right message and does exactly what we need it to do.”
🙏

14/12/2023

I remain optimistic that one day the "road improvements" around the M11 roundabout will get the traffic flow back to the faster pace it was before anything was started❗

I hope Santa has this bottleneck on his sat nav.

14/12/2023

Urgent .gov.uk registrar transfers.
👇👇👇👇

With recent changes to the new registry for .GOV.UK domain names we have had an increased number of calls from councils and their technical support people urgently seeking a new registrar.

Toucan Internet LLP is a Government approved registrar supporting registrations and transfers of:
ac.uk
gov.uk
gov.scot
gov.wales
llyw.cymru

If you need assistance with registering or transferring a.gov.uk domain. we’ll be pleased to advise.

23/12/2022

Pay it Forward

I feel that over all my four decades in business I’ve been more than lucky in that there have been generous people who have guided and assisted me. So when I had a LinkedIn message from (No relation) to consider becoming a Management Mentor on the Government’s "Help To Grow" scheme it resonated with me - I’ve now found a vehicle whereby I can “pay it forward”.

Naturally as part of my role in managing our clients’ web developments, I’m routinely advising on wider aspects of business so the mentor cap fits.

If this resonates with others who would be open to giving up some of their time for free to help others succeed in growing their small business then get in touch.

Let me take this opportunity to thank my whole LinkedIn universe for a genuinely awesome 2023; for some, we’ve moved mountains together.

Happy Christmas
😎