Codefixer

24/10/2021

This is a temporary 6-month trainee role starting at £17,000. Successful trainees that meet the high standard required will be offered a full-time position at a higher salary.

This role does not require you to know SEO as you will receive training, however a Degree level qualification in a relevant subject area is preferred; though not a requirement, we will consider all relevant candidates.

In a nutshell, search engine optimisation (SEO) is the process of optimising a website to appear higher in search engines and in recent years has rapidly become one of the most in-demand skills in digital marketing.

Due to this demand, we’re looking for ambitious graduates (preferably with a marketing degree) interested in pursuing a career in digital marketing at one of the fastest-growing search marketing agencies in Northern Ireland.

At Codefixer we have ambitious plans to be the best search marketing agency in Northern Ireland, therefore we are after motivated, competitive go-getters who share the same drive and ambition to be the best.

Day to day responsibilities

As an SEO trainee, you will learn and implement the fundamentals of search engine optimisation across multiple industries, these activities will include:

- Keyword research
- Competitor analysis
- Technical optimisation
- On-page optimisation
- Content optimisation
- Preparing monthly performance reports for clients

During the 6 month period you will also learn and use the following software:

- Google Analytics
- Google Search Console
- Google Tag Manager
- Ahrefs
- Screaming Frog / On Crawl
- Advanced Web Ranking

You will work alongside senior members of the team to ensure all activities are delivered to clients at a high standard.

What we expect from you

- Passionate about digital marketing with an interest and willingness to learn SEO
- Ability to problem-solve, but equally, know when to ask for help
- Ability to grasp complex and often technical subject areas
- Excellent organisational skills with the ability to manage multiple projects in a deadline-driven environment
- A self-starter with an outgoing and resilient nature
- Strong written and verbal communication skills in English
- Strong Google Sheet skills

What we can offer you

- Flexible Schedule
- Company pension scheme
- Regular appraisals and personal development plans
- Training budget for internal and external training and conferences

Next Steps

If you are interested in applying for this position, please email a current CV to [email protected]

Please ensure your CV outlines your skills and experience in relation to the requirements.

13/06/2021

Codefixer is a data driven digital marketing agency specialising in Search (SEO & PPC) and producing record results for ambitious clients.

Job Title: Paid Search Executive

Location: Belfast

Salary: Dependent on experience

Employment Type: Permanent, full-time

Job Description

We are looking for a full-time Paid Search Executive with at least 1 experience in Search Marketing covering Google Ads, Microsoft Ads and with strong Google Analytics skills.

You will be responsible for your own portfolio of clients, managing their PPC accounts and producing campaigns and strategies to help grow sales and leads on their sites.

What the work will include:

- Google Ads & Bing Ads Set-Up & Management
- Working on Search, Display, Video and Shopping campaigns
- Daily management and optimisation of campaigns
- Monthly reporting
- Building strong relationships with all the stakeholders

Requirements

- Minimum 1 yr experience of running PPC campaigns in an agency setting
- Proficient knowledge of GSuite
- Strong analytical skills
- Excellent written and verbal communication and preferably have a recent degree in a marketing/web-related discipline
- Strong commercial awareness
Can-do attitude

The Successful Applicant Will Be:

- Personable
- Hardworking
- Driven & Self-motivated
- Punctual and organised

A strong commercial awareness is also essential.

26/03/2021

An attribution model is a tool that allows marketers to measure the value of each touchpoint in the customer journey before successfully converting/purchasing.

Attribution models provide us with different ways to interpret data from our marketing campaigns and allow for a deeper understanding of the customer journey.

Find out more here >> https://www.codefixer.com/blog/what-is-an-attribution-model-in-google-analytics-and-why-its-important/

23/03/2021

There are many factors to consider when it comes to SEO- it's not just about Keywords!

Here are some of the most important aspects of SEO besides keywords:

✅ Competitor Research

✅ Website Security

✅ Mobile optimisation

✅ Speed

✅ High Quality & Rich content

✅ Technical SEO

✅ On-page SEO

✅ Backlinks

Find out more here >> https://www.codefixer.com/blog/seo-isnt-just-about-keywords-heres-why/?fbclid=IwAR1TC_lzmE6zRGcC3pOw0jT9JADlSp8raQ1ND5pLSGXmKm1-fvzSx8pxJDA

20/03/2021

Codefixer offers a comprehensive range of first class web development solutions including ecommerce and WordPress, that coupled with our extensive skillset in SEO and Pay Per Click helps all types of websites punch above their weight.

If you need help with SEO or google ads then give us a shout.

16/03/2021

As a Partnered Google Ads agency, we quite regularly receive questions by inquisitive business owners & marketers about Google Ads, and the benefits of a Google Ads account maintained by Codefixer.

How much does Google Ads cost?

How long does it take for Google Ads to work?

What types of products/services should you advertise on Google Ads?

Let us answer your questions here >> https://www.codefixer.com/blog/your-most-frequently-asked-google-ads-ppc-questions-answered

14/03/2021

Why do you need to worry about SEO?

Where do you start? There are lots of different answers as to why SEO is so crucial to your business.

✅ SEO increases your visibility

✅ SEO reflects your authority as a business

✅ SEO brings organic traffic to your website

✅ SEO will reveal new opportunities and you’ll discover terms that people search for

✅ SEO is a relatively cheap method of online marketing

Are you not getting enough leads and sales from search engines? Give us a shout.

05/03/2021

What’s the biggest SEO mistake? ⚠️

There are lots of SEO mistakes that we see, everything from leaving noindex tags in after a redevelopment to not having GEO location tagging when targeting local search.

BUT,

The biggest SEO mistake that is made time and time again is not having an SEO migration plan in place if you are moving platform or redeveloping your site.

Find out what to examine before redeveloping your site here >> https://www.codefixer.com/blog/whats-the-biggest-seo-mistake/

03/03/2021

One of our Frequently Asked Questions is, "Can you guarantee you’ll get us to number 1 for specific keywords?" 🤔

This is something of a trick question. No one can guarantee that — and a legitimate SEO business will not tell you that they can.

To make a sale, however, sneaky SEO salespeople will tell you they can get you to the top for a keyword.

Why can’t they guarantee it? Several reasons. First of all, you never know when Google could hit you with a penalty, either algorithmically or manually. Secondly, you never know when Google will change the algorithm. Finally, no one knows exactly how the algorithm works: anyone who claims they do is lying.

Read more on how to choose an SEO agency >> https://www.codefixer.com/blog/important-questions-you-should-ask-an-seo-agency-before-hiring-them/?fbclid=IwAR3py7OFkxgSO0_7hiksqRIygdXCYIX3byV0cijAXVXqid6RBHCNkfEVA0k

SEO takes a lot of skill to implement effectively and when it comes to SEO agencies, there’s a lot of competition out there. There are a lot of good agencies with seasoned SEOs that have earned their stripes, however, unfortunately, as there’s no barrier to entry and anyone can set up an SEO age...

28/02/2021

Day 28/28 Top Google Ads Tricks & Tips

Keep an eye on the Codefixer Blog and sign up to our newsletter. We release new Google Ads & SEO content every month 🔊📰

We only send 1 newsletter each month to make sure you’re only seeing the best and most up-to-date content available!

To get more tips and to sign up to our newsletter download our ebook here >>

28 Top Google Ads Tricks & Tips To Help You Create An Effective Campaign In 2021 Use These Actionable and Easy to Follow Tips to Supercharge Your Google Ads Account! Downloading this Ebook will help you; ✔️Save money on Google Ads ✔️Generate more leads on Google Ads ✔️Make more informed ...

27/02/2021

Day 27/28 Top Google Ads Tricks & Tips

Have you noticed strange extensions occasionally appearing on your ads? 🤨

I first noticed this with an ad we were running at Codefixer that had a sitelink under it for “Hello World”. A little bit embarrassing, right?

What was more embarrassing was that when I first originally noticed this, I wasn’t sure how it was happening!

Everybody, by now, should know that using a variety of extensions on Google Ads is absolutely crucial. What some may not realize is that Google will sometimes decide to display automated extensions unless this is explicitly disabled.

Google can show automated sitelink, structured snippets, call, callouts, seller ratings, and location extensions.

It’s best practice to include all applicable extensions when we create new campaigns or ad groups on Google Ads, so we shouldn’t really need automated extensions at all if that step wasn’t skipped!
This setting is probably one of the best-hidden settings in Google Ads.

To disable automated extensions, select “Ads & Extensions” on your second side-bar, and click on “Extensions”. Now make sure that your extensions are being shown in “Table View”, rather than “Summary View”.

Next, select “Automated Extensions” from the drop-down menu at the top left. Now we must click on the 3 vertical dots where it says “More” on the right-hand side, and select “Advanced Options”. Now we can choose which specific Automated Extensions to disable.

I’d recommend turning all of these off and manually creating them, or failing that, at least the call and sitelinks extensions!

To get more tips like this download our ebook here >> https://www.codefixer.com/top-28-google-ads-tips-tricks-in-2021-ebook/

26/02/2021

Day 26/28 Top Google Ads Tricks & Tips

Is your Google Ads campaign showing as limited by budget, but you’d like more conversions? 📈

One simple way of increasing the number of conversions you’re receiving from your budget is by reducing the budget being wasted on under-performing keywords.

To increase the number of conversions you’re receiving from your existing budget, look at your keyword performance over the last few months. Now, click on “Columns” and add new columns for Conversions, Cost/Conv., and Conv. Rate. Using the campaign averages at the top or bottom of our table, we can easily identify underperforming keywords. If your campaign average conversion rate is 5%, pause any keyword which has a conversion rate significantly lower than 5%.

Once we pause these keywords we will be allowing our budget to be utilised for our better-converting keywords. Using our search terms report we can then identify new keywords to add to our ad groups to continue to improve this over time.

During your investigation, you may also find that there are specific ad groups with poor performance. You may want to consider also pausing these, once again, funnelling our budget towards our most profitable ad groups.

To get more tips like this download our ebook here >> https://www.codefixer.com/top-28-google-ads-tips-tricks-in-2021-ebook/