Holograph

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Holograph helps FMCG brands build meaningful consumer connections through end-to-end loyalty and engagement solutions — from consumer acquisition and retention to data management, system integration, and campaign delivery.

Functional health is becoming part of everyday FMCG.From protein and fibre to gut health, immunity, hydration and energy...
30/07/2026

Functional health is becoming part of everyday FMCG.

From protein and fibre to gut health, immunity, hydration and energy, more products are making health-led promises on shelf.

But as the category grows, those claims are becoming harder to differentiate.
For brands, the challenge is no longer simply saying what the product supports. It is helping consumers understand why that benefit matters, how it fits into their routine and why it is worth coming back to.

In the latest issue of H. Insight, we look at functional health fatigue and why connected product experiences can help turn health claims into education, engagement and repeat behaviours.

Read the full newsletter through the link in comments 👇

Meet Alcaraz has launched in Canada. 🇨🇦We’re excited to see the experience go live for OIKOS, giving consumers a simple ...
20/07/2026

Meet Alcaraz has launched in Canada. 🇨🇦

We’re excited to see the experience go live for OIKOS, giving consumers a simple way to turn eligible purchases into points and rewards.

The journey is straightforward: upload a receipt, earn points when eligible OIKOS products are recognised, and use those points to unlock prizes across different reward tiers.

Behind the scenes, the experience brings together receipt validation, product recognition and points allocation to create a smooth digital journey from purchase to reward.

Great to see this live in another market for Danone. Well done to everyone involved.🙌

Amazon’s Alexa + Agentic Ads show both sides of AI-powered advertising.For shoppers, they can reduce friction by answeri...
16/07/2026

Amazon’s Alexa + Agentic Ads show both sides of AI-powered advertising.

For shoppers, they can reduce friction by answering questions, comparing options and helping complete a purchase within one conversation.

But when advertising starts to sound like helpful advice, it becomes much harder to see where assistance ends and commercial influence begins.

Our latest newsletter explores the opportunity, the risks and what this wider shift could mean for brands and consumers.

Full newsletter in the comments.

14/07/2026

We’re excited to share another Actimel connected pack experience created for Danone, now two weeks live and running smoothly across the UK & Ireland, France and Belgium markets.

For the Actimel campaign featuring Minions Monsters, Holograph built the digital journey behind the bottle - from on-pack scan and registration through to AR gameplay, immune facts and instant win.

Consumers can scan the bottle to enter the AR game, match cards and unlock bite-sized immune facts as they play. The experience also includes instant win, where users can check if they’ve won a prize.

A playful product moment, built into the pack.

Built by Holograph.

FMCG is changing fast. Own-label products are stronger, discounters are gaining ground, and shoppers are making quicker ...
02/07/2026

FMCG is changing fast.

Own-label products are stronger, discounters are gaining ground, and shoppers are making quicker decisions about what feels worth paying for.

For brands, being seen on shelf is only part of the challenge. The bigger opportunity is turning product moments into stronger consumer relationships - through packaging, scans, rewards, coupons and post-purchase engagement.

In the latest issue of H. Insight, we explore what this shift means for FMCG brands and why connected product experiences are becoming more important.

Find the full newsletter in the comments.👇

30/06/2026

A few clues. A little mystery. Something playful on the way.

A new campaign goes live soon, turning a simple product moment into something playful, interactive and worth exploring.

Keep an eye out.

1 July 2026.

Beat Alcaraz has launched in the US. 🇺🇸We’re pleased to see Danone’s Beat Alcaraz campaign go live in another market.Hol...
30/06/2026

Beat Alcaraz has launched in the US. 🇺🇸

We’re pleased to see Danone’s Beat Alcaraz campaign go live in another market.

Holograph helped support the digital experience behind the campaign, connecting the on-pack promotion with a simple online entry journey for consumers.

Great to see this one out in the world. Well done to everyone involved.

23/06/2026

We’re excited to share a new limited-edition gift campaign built by Holograph for Evian.

The customer journey is simple:
• Sign up.
• Join the waiting list.
• Receive a confirmation email.
• Wait for the SMS when claims open.

On 13th of July, customers will receive a claim link by SMS.

Behind that simple experience, Holograph built the full campaign system - including the sign-up journey, waiting list, confirmation email, SMS notification, claim flow and redemption management.

Built by Holograph.

Coca-Cola’s latest agency review looks like another big holding company pitch.But it also says something bigger about wh...
18/06/2026

Coca-Cola’s latest agency review looks like another big holding company pitch.

But it also says something bigger about where marketing is heading.

The real competition is starting to move behind the campaign: into data, technology, AI workflows, consumer signals and the systems brands rely on to make better decisions.

In this issue of H. Insight, we look at why agency groups are trying to become platforms, why AI is changing the production layer, and why generic “full-service” marketing may become harder to defend.

The question is no longer just who can make the best campaign.

It is who controls the system that makes the next campaign smarter.

Read the full newsletter in the comments.

YoPRO Spain is officially in the game. 🇪🇸The Beat Alcaraz campaign is now live, turning a simple product scan into a mov...
10/06/2026

YoPRO Spain is officially in the game. 🇪🇸

The Beat Alcaraz campaign is now live, turning a simple product scan into a movement based rewards journey.

• Buy YoPRO.
• Scan the code.
• Connect your activity.
• Move more.
• Earn points.
• Unlock rewards.

A campaign designed to make product engagement feel active, rewarding and worth coming back to.

Powered by Holograph.

Address

11 High Street
Battle
TN330AE

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+441424440921

Website

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