05/03/2024
People say “Better late than never” so I decided it was time to do something good and join an environmental action group. A new group was being formed in the village where I live and the call went out to people in the area to come along to the first meeting. My conscience ignored the fact that I am far too busy for this kind of thing and kept nagging me to go along. The location was the Wheatsheaf Hotel in Baslow and of course there was beer available and my conscience did mention that fact in the conversation going on in my inner monologue. When the meeting came around, near the end of November 2023, I was surprised to find that I couldn’t get into the room where the meeting took place, such was the turnout. Near the end of the slightly less well-attended second meeting a month later I involuntarily offered to create the website for the group. After all, what else could I offer? I’m not sure I’m any good at planting trees, removing invasive plant species or keeping bees.
I suggested Google Sites for the website as it’s free and by far the most user friendly web platform around. When it’s likely that you are going to have collaborators working on the site, adding content, in my opinion it is the one and only choice at the moment. Not to mention that it’s possible to produce excellent websites using the platform - this is not about being cheap and cheerful.
I created the blank website and began to think about the design. My first step was to search for the websites of similar organisations. Most of them have a main colour of green as you would expect. The standard isn’t great. I looked at around a dozen websites and gave each a rating out of five. None received a top mark and only two were awarded a four out of five. I would expect most voluntary groups don’t have the funds to pay for a web designer; unless they have one in their ranks, the responsibility will be passed on to the least reluctant.
The reason for viewing similar sites is not to simply copy one that you like. It’s to get a feel for what looks good and also some ideas of the type of content to be added. The group does not have a logo, branding or colour scheme. Normally, you are given these elements by a client and it guides you to shaping the theme for the website.
How do you go about the job of creating a theme from scratch when you have hundreds of fonts to choose from and thousands (if not millions) of colours to ponder over? For this project I decided to ask Google’s AI chat thingy, Gemini, for some help and I received expected answers that I already knew. I performed a standard Google search to see what is trending in 2024. While not providing any real answers this did help me come to a decision on fonts and colours. I went with two shades of blue and one of green. However, I really wanted to get a bit of yellow in there - I heard daffodils calling me. I headed on over to Coolors where you can experiment with colours to come up with an entire theme. With some help from my 10-year old daughter (a different pair of eyes and taste in websites) I finally made a decision. In Coolors you can use a visualiser to see what the colours look like in website style.
For text I initially ran with Inter, a relatively new kid on the block. A knowledge of fonts, or at least which ones to use is more important than it may seem. Everyone has heard of Comic Sans and its chronic misuse. The Inter wasn’t really doing it for me so I switched to Noto Sans for the titles and headings and good old Montserrat for normal text.
Anyway, I will see how this goes. By the way, if you’re designing a website, and you’re in the mood for some procrastination, then the world of colours and fonts is a good place to go and do it.