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Mitchell Digital

Name: Mitchell Digital
Address: Stotley Cottage, Stanhope Road, Barnard Castle, DL120SA, GB
Telephone: +447971939429
Price range: ££

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Mitchell Digital

We deliver professional and affordable web design in Barnard Castle; creating unique websites or upd

24/07/2026

I'm sure everyone knows I use AI in a lot of different ways, including my cartoon version of Kane (shock horror).

But I came across a busy post from Love Carlisle asking whether AI-generated posters put people off using a business.

A lot of the replies made the same complaint. The glossy posters all look alike.

That makes sense when you look at how the tools work.

An image generator learns patterns from a huge amount of existing work, then predicts what fits your request. Give it a loose prompt for a cafe special or craft fair and it tends to drift towards the familiar.

The result is a crowded layout built from familiar fonts, usually finished with the same shiny images.

You can get something different, but somebody still has to define the design. You need to specify the typefaces and colours. You need rules for spacing and photography too, including what the model must avoid.

Most small business owners won’t know how to do all of that.

Why would they?

A cafe owner shouldn’t need to become a designer just to advertise Friday’s special.

They’re trying to get a job done quickly. The trouble is that another glossy AI poster may make the business look exactly like the one down the road.

I’d keep the graphic simple and put the effort into professional photography.

A professional photo shows the actual product and the people behind the business. Nobody else has that photo. It gives a customer something real to judge.

I use AI in my own work. It helps me sort interview material and get a first draft moving. The interview still happens, and any proof has to come from the business.

If somebody is deciding whether to buy from you, show them the real thing.

AI can help make the poster. It shouldn’t make up what you’re selling.

Thanks to Love Carlisle (I'm not sure why it popped on my feed) for starting the discussion. The original post is here:

https://www.facebook.com/LoveCarlisle.uk/posts/pfbid0CcKifCHcwZcEfLgugjHzrau7u8T7JbHrzXHP7mw4QiLDjJ5XieiC228Nhbtw15U4l

Would you rather see a simple graphic with a good photograph of the real business, even if it isn’t as glossy?

11/07/2026

Anything good on the telly tonight?

10/07/2026

Massive week in AI.

Claude launched Fable 5 and OpenAI dropped ChatGPT 5.6, both landing within a week of each other.

If you're on a paid Claude plan, you can try Fable 5 for half your normal usage at no extra cost, but only until the 12th of July. Don't miss out on using inside your paid plan before it's gone.

26/06/2026

It's hot, the bairn is in the house playing with a friend, windows open, fans going full blast. I'm at my desk. Not exactly ideal.

So today I've parked everything else. One thing only.

A few years back I did some work for a business running on an admin system the owner had built himself, self-taught, about 10 years ago, whole thing from scratch.

Then he left and the system started falling apart. No one left who actually understood how it worked.

Luckily I'd kept a copy from that job, so that's what's on my desk today. Rebuilding it properly so it stops breaking every time someone looks at it wrong.

What's the one thing you're getting through today, heat and chaos be damned?

24/06/2026

5 years ago I started Mitchell Digital. I wasn't new to web design.

I'd spent six years at a small agency before that, working with loads of different clients, which is exactly what made me realise that's what I actually wanted. Not the single product business I'd worked for before that. The variety. The different problems. Different people to help.

What I had no idea about was running a business. Nobody tells you that bit. Then about a year in, AI properly arrived. ChatGPT landed in November 2022 and changed the game for everyone, not just me. Made some things easier. Made the whole industry more competitive too. Five years in this game now feels like fifteen.

Honestly though, it's mostly been brilliant.

I've made mistakes along the way, obviously. The biggest one was not getting out networking for the first 18 months. I just sat behind a screen building websites and hoping people would find me. Once I started actually getting out, talking to people, being honest, being me, in the same orange hoodie every single time, that's when things properly started moving.

So five years on, here's where that's landed:
- 160+ businesses worked with
- 60+ websites still hosted and looked after right now
- 1000+ pages built
- 41 five star Google reviews
and 2 clients all the way over in the USA, from a small town in County Durham.

Not bad for a bloke who took 18 months to figure out that showing up matters more than hiding behind a laptop.

To everyone who's trusted me with their website over the last 5 years, genuinely, thank you. Here's to the next five!

08/06/2026

So I've had some new professional photos taken, which means it's probably time to actually introduce myself properly.

I'm Kane. I run Mitchell Digital from Teesdale.

I build websites and help small businesses sort out their online marketing. Mostly local and UK-wide service businesses who've been let down by someone else and just want someone who'll be straight with them.

No jargon. No selling them stuff they don't need. Just honest advice that actually gets results.

I've been doing this for over 15+ years now, and I look after around 60 client websites. Most of my time is spent working out why a website isn't bringing in enquiries, and what to do about it.

Last week I ran my first online AI webinar with 25 people, all about using AI to help with blogging. Went brilliantly, apart from the fact I could not say the word "generative" to save my life. Still can't.

When I'm not working, I'm on the school run, geeking out over home automation, or finding new ways to play about with AI tools.

If you don't already know me, hello! I drink far too much tea, I'll always give you an honest answer even if it's not what you want to hear, and I genuinely love helping small businesses win online.

Any questions about websites, AI or anything else, just drop me a message.

20/05/2026

Nobody puts a football analyst behind a tree without it becoming a post 😂

Southampton. Spygate. The image of that analyst crouched behind a tree watching Middlesbrough train is absolutely brilliant.

Guilty confession though...

I do love a sneaky look at what competitors are doing online 👀

Not to copy. Just to see what's working, what isn't, and whether I'm missing something obvious. The problem is, right now? I dread anyone doing the same to me. My new website is still a work in progress. So if you've had a look - please don't judge it. It's coming, I promise 🙈

But checking out what others in your space are doing online isn't a bad thing. See what pages they lead with. What problems they say they solve. What their calls to action look like. Just maybe don't do it from behind a tree.

I'm not a Middlesbrough fan, but I'm absolutely pro all three North East clubs making it back to the Premier League.

Don't mess it up on Saturday, Boro ⚽🔴

Do you ever check what competitors are doing... or are you a liar? 👇

20/03/2026

Small business. Big job list. There is a better way.

Running a small business means you're never really off the clock.
You finish the job, then you do the paperwork. You finish the paperwork, then you do the social media. You do the social media, then you remember the email you forgot to send three days ago.

Most small business owners aren't struggling because they're bad at their job.

They're struggling because they're doing six jobs at once and only trained for one of them.

AI doesn't fix everything. But it can take the weight off some of those six hats.

The one for marketing. The one for customer communication. The one for chasing people. The one for writing things down.
Not by running your business for you. By supporting the bits that slow you down so you can focus on the bit you're actually brilliant at.

A plumber who can spend more time on the tools. A florist who can spend more time on the flowers. A therapist who can spend more time with clients.

That's what good AI support looks like.

Not replacing the person. Just removing the noise around them.
If that sounds like something your business needs, let's talk.

17/03/2026

Matt Robson and Tina Robson were doing everything right for their clients at Space to Thrive Health and Fitness

Their website just wasn't doing the same for them.

They had the skills, the experience, and a genuinely different approach. It just wasn't coming through online.

We rebuilt it around what actually makes them brilliant.

Within weeks, enquiries were coming in for both services.

There's a big difference between having a website and having one that works for you.

If your website isn't bringing in enquiries, it might be worth a conversation.

Address

Stotley Cottage, Stanhope Road
Barnard Castle
DL120SA

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

+447971939429

Website

https://mitchelldigital.co.uk/

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