05/10/2026
Stitch works with UK businesses planning and running WhatsApp broadcast campaigns on the official WhatsApp Cloud API.
Running a compliant campaign follows a clear sequence. Every outbound message that starts a new conversation requires a pre-approved template, categorised correctly as marketing or utility content. That categorisation affects both cost and approval likelihood, so getting it right the first time avoids delays before a campaign goes live.
Audience preparation matters as much as the message itself. Campaigns built around defined CRM segments, with confirmed opt-in for every contact, perform better and carry lower compliance risk than broad list sends.
Once a campaign is live, tracking which recipients reply is essential, because every reply opens a free 24-hour messaging window that removes per-message template costs for the rest of the conversation.
For a full step-by-step guide to planning and launching a compliant WhatsApp campaign, visit: https://www.stitch-ai.com/blog/whatsapp-business-tools-crm-integration-guide
Where does your current campaign process usually break?