30/09/2026
If a potential new customer lands on your site for the first time, is every page working hard to keep them there?
I reviewed a website recently where the business owner had written some lovely copy about their values, their experience and their approach.
It was well written, but buried halfway down the page.
The first thing a visitor saw was a welcome banner and a stock photo of someone shaking hands at a desk.
All it needed was for the right words to be at the top, with the right branding and content.
A website that loads quickly, answers questions that visitors have easily, and is easy to navigate makes all the difference between someone staying on the page or going back to find somewhere else.
If your website is getting visitors but not enquiries, this is often where it starts.
And if you would like me to take a look at yours, website audits are pretty popular right now and a great project going into Q4.