Basque Breeze

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We concept, art direct and produce editorial campaigns for fashion and beauty brands, from moodboard and model development to final animation, working independently across the entire production pipeline.

Beauty Spring Market is heading to Lisbon.While Madrid is still buzzing about the success of Prada Beauty, I have alrea...
29/05/2026

Beauty Spring Market is heading to Lisbon.

While Madrid is still buzzing about the success of Prada Beauty, I have already envisioned the next popup stop. Here is how the brand could transform Praça do Comércio.

After Tokyo, Shenzhen, Milan, Paris and Madrid the tour continues. Same wooden crates, same triangular bottles, same discipline. New city, new cultural codes.

I’ve been following this activation city by city, studying how one concept adapts without losing its DNA. So I built my own AI concept: what would the Lisbon edition actually look like?

Praça do Comércio. Red carnations. Arco da Rua Augusta framed through an open sage green pavilion. Golden hour on calçada portuguesa cobblestone.

For anyone working in luxury retail or experiential production this activation is worth studying closely.

The real popup is coming. Will Prada choose Praça do Comércio or surprise us with Príncipe Real?

What’s your bet?

28/05/2026

Bleu de Chanel drops today.

But last night I was somewhere else entirely -
Allure Homme Édition Blanche.
A hotel. A cloche. One answer inside.
Two Chanel worlds. One obsession.

AI concept film • Basque Breeze


26/05/2026

She is not a model.
She is the scent itself.

Chanel Chance Eau Tendre - reimagined for .beauty as a woman who walks through a misty forest and never looks back.

Gentle, but not weak. Mysterious, but not cold.
The kind that always leaves a trail.

Conceptual AI campaign by Basque Breeze.
Would do the same?


24/05/2026

Can you sleep so soundly that even the sounds of an orchestra don’t disturb you? No? But she can.

Combining tradition, absurdity, humour and AI, I created a concept film for Lestra - a French bedding brand.

The world I put around the main character: three sheep with bells, a farmer on a vintage bicycle, and a three-piece orchestra in full traditional Basque costume passing through the Pyrenean countryside - each entrance louder than the last. Static shot. A white bed at the center. One woman who doesn’t notice any of it.

The role of humour and absurdity in advertising: does humour still feel too risky for most brands?
And what are your favourite techniques in advertising? I’d love to hear your thoughts.

The body reacting to something invisible.Gucci Cruise 2027 opens tonight in New York - and the campaign goes straight to...
15/05/2026

The body reacting to something invisible.

Gucci Cruise 2027 opens tonight in New York - and the campaign goes straight to Robert Longo’s “Men in the Cities.”

My version. Same city, same tension. Created with AI.​​​​​​​​​​​​​​​​

13/05/2026

May 13. Cruise 2027 Show.
Los Angeles County Museum of Art. 7:45 pm local time.

The first Cruise collection by Jonathan Anderson for Dior and the first time one designer has held the entire house since Christian Dior himself in 1947. Not a creative brief. A succession.

Christian Dior carried lily of the valley through every collection. Anderson’s FW26 placed water lilies at the center - flowers that float without roots. A quiet translation. Or a quiet declaration.

A garden at dawn. An atelier. Hands on fabric. A letter sealed with wax, addressed to one name, written by another. I built this sequence frame by frame - light, symbol, silence.

Two questions I keep returning to:
Anderson’s instinct is making the familiar feel strange. Dior’s power was making the strange feel inevitable. Are those the same language or a collision the house hasn’t felt yet?

When the most architecturally minded designer of his generation steps into the most romantic house in Paris - who absorbs whom?

The letter is sealed. The key has been taken. What happens next is Anderson’s alone to write.


The Met Gala 2026 theme was “Fashion is Art”, so I built the looks that prove it.This year’s dress code asked guests to ...
05/05/2026

The Met Gala 2026 theme was “Fashion is Art”, so I built the looks that prove it.

This year’s dress code asked guests to embody fashion as an art form. Four impossible gowns. Four art world references. Each one generated from a single visual idea pushed to its limit.

Look 01 Petal Armor
Floral plates layered like medieval armor. Arcimboldo built human faces from botanical elements in 1563 - nature as structure, beauty as protection. The logic hasn’t changed.

Look 02 Water Dress
A gown made of frozen cascading water. Botticelli’s Venus didn’t wear fabric, she wore the ocean itself.

Look 03 Mirror Gown
Fragments of shattered mirror constructed into a silhouette. Simon Berger creates portraits by striking glass : every crack deliberate, every shard load-bearing. This dress breaks the same way.

Look 04 Smoke Cape
A structured corset disappearing into architectural black smoke. Ron Weathers photographs fog as solid matter. Here the dress begins where visibility ends.

Fashion has always borrowed from art.
These four looks make that conversation visible.

Which look translates its art reference most accurately?
Which art movement do you think fashion hasn’t explored yet?

28/04/2026

Biarritz is calling.

Today the fashion world holds its breath. Matthieu Blazy presents his first cruise collection for Chanel 2026/27 — a reimagining of Villa Larralde through the lens of craftsmanship and movement.

This is the breath of fresh air we’ve been waiting for.

I created this film using AI, inspired by the brand’s aesthetic and this iconic location. Black and white. The Atlantic. Chanel. Some things are simply eternal.

How do you feel about Blazy’s vision for the House? Drop your thoughts below 👇✨

26/04/2026

Every Chanel tweed jacket begins as chaos.

Before the runway, there was just a thread.

SS26. Matthieu Blazy’s first Chanel collection.
The jacket that started as a conversation with Gabrielle.

Macro AI study of Chanel tweed — where fabric stops being fabric and starts being identity.

Imaginary campaign crafted with AI by .breeze

An editorial campaign for Typology —built entirely with AI.18 images. One brief. A precise visual intention.A hand cream...
24/04/2026

An editorial campaign for Typology —
built entirely with AI.

18 images. One brief. A precise visual intention.

A hand cream served on a concrete plate.
A shadow that reads the product label.
A sutured avocado holding a repairing mask.
Honeycomb between lips, gold falling.

This is not content.
This is art direction — with AI as the medium.

Typology. Reimagined.

Full project → https://www.behance.net/gallery/248146527/Typology-Reimagined

Imaginary campaign crafted with AI / .breeze

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