Ethereal . Your Digital Archive

Ethereal . Your Digital Archive Ethereal is an app that securely archives the objects you care about, preserving both their records and the stories that make them meaningful.

Family heirlooms carry more than financial value. They carry memories, relationships, and pieces of family history.But t...
04/09/2026

Family heirlooms carry more than financial value. They carry memories, relationships, and pieces of family history.

But the information surrounding them can be easier to lose than we think.

Families change. Objects change hands. And the people who know their stories won’t always be there to tell them.
Keeping receipts, photographs, appraisals, provenance, and other records can help preserve an object’s documented history.

Recording the personal side, who it belonged to, why it mattered, and the memories attached to it, preserves something just as important.

At Ethereal, we believe both deserve to be carried forward: the record that establishes what an object is, and the story that explains why it matters.

Because the best time to preserve a story is while it’s still yours to tell.

A piece of history, connected to a personal milestone.The Prada 1913 Bag became part of our founder Sarvenaz’s own story...
29/08/2026

A piece of history, connected to a personal milestone.

The Prada 1913 Bag became part of our founder Sarvenaz’s own story when she carried it to her first Vogue event, bringing more than a century of Prada heritage into a meaningful moment of her own.

It’s these moments that add another layer to an object’s story, the places it goes, the occasions it becomes part of, and the memories we attach to it.

Because an object’s story doesn’t end with its history. It continues with you.

25/08/2026

First designed by Mario Prada in 1913, this archival design is distinguished by one of its most unusual details: a hand-carved clasp depicting a mythological figure.

More than a century later, Prada brought the design back for Spring/Summer 2024 carrying its craftsmanship and history into the present.

Every object has a story before it becomes part of our own.
First, the story behind the design.
Next, the story of the person who owns it.

Meet our Founder, Sarvenaz Ghattan.We’ve been sharing the stories behind our Founder’s Pieces, so we thought it was time...
20/08/2026

Meet our Founder, Sarvenaz Ghattan.

We’ve been sharing the stories behind our Founder’s Pieces, so we thought it was time to officially introduce the woman behind them, and behind Ethereal.

We’re excited for what’s coming next with Legacy Concierge, and to continue sharing more of Sarvenaz’s personal pieces, the stories behind them, and her vision for Ethereal.

Last month, our founder Sarvenaz had the opportunity to spend time in Paris during Fashion Week, connecting with collect...
16/08/2026

Last month, our founder Sarvenaz had the opportunity to spend time in Paris during Fashion Week, connecting with collectors, founders, artisans, and creatives from different backgrounds.

Beyond the shows and the beautiful pieces, it was the conversations that stayed with her, conversations around craftsmanship, heritage, collecting, and the stories we carry through the objects we choose to keep.

One conversation in particular stayed with her: a collector shared that her collection only truly felt like hers because she knew the story behind every piece.

It’s a thought Sarvenaz brought home with her, and one that continues to resonate as we build Ethereal, creating a way to preserve not only the pieces in a collection, but the memories and stories that make them personal.

A few reflections from Paris, and the conversations we’re carrying forward.

Delvaux Collection: British, Nippon, and Dolce Vita Collections (L to R)Origin: Collected over time, each piece acquired...
12/08/2026

Delvaux Collection: British, Nippon, and Dolce Vita Collections (L to R)

Origin: Collected over time, each piece acquired slowly and with intention.

Memory: Limited-edition collectible charms, each exclusive to a specific Delvaux boutique or location. Every piece reinterprets the monuments, symbols, and cultural details of the place it represents.

With Ethereal, the story of a collection is preserved alongside the pieces themselves, where they came from, what they represent, and why they matter.

What would you preserve with Ethereal?

08/08/2026

What pieces in your collection deserve to be captured?

Through Legacy Concierge, we professionally photograph the objects that matter to you, capturing the details, craftsmanship, and character that make each piece unique.

Whether it’s a piece you’ve collected, inherited, or one that holds personal meaning, we help create a visual record designed to last.

Have a collection you’d like to preserve? We’d love to hear its story.

Discover Legacy Concierge.

05/08/2026

What happens when a luxury house preserves nearly 200 years of its own history?

During Paris Fashion Week, our founder, Sarvenaz Ghattan, visited La Maison Delvaux in Belgium, home to more than 3,000 handbags that tell the story of the world’s oldest luxury leather goods house.

Walking through the archives was a reminder that luxury isn’t only about craftsmanship, it’s about preserving provenance, history, and the stories behind every piece.

At Ethereal, we’re bringing that same philosophy to private collections, helping collectors preserve the documentation and legacy that protect what matters most.

Read the full story on our Journal through the link in our bio.

Introducing the Ethereal Legacy Concierge.A white-glove service for documenting and preserving your treasured collection...
28/07/2026

Introducing the Ethereal Legacy Concierge.

A white-glove service for documenting and preserving your treasured collections.

We professionally photograph each piece, organize provenance and supporting documentation. Because every treasured piece deserves more than storage, it deserves a legacy.

Join our waitlist through the link in our bio to learn more.

24/07/2026

A story of a stylish woman, a curious little girl, and a gift passed down with intention.

The things we inherit often carry more than material value.

They carry memories, people, and moments in time.

If one object could tell your story, what would it be?

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Paris
75004

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