Upside Creative Solutions

Upside Creative Solutions Notre mission est d’accompagner les marques du secteur du luxe, de la cosmétique et des spiritueu

27/08/2026

The details don’t stop at the box !

To accompany the launch of Power of You by , we developed two bespoke shopping bags : a larger format designed to hold the box and a more compact version for the fragrance. 🛍️

Materials, colours and finishes : the shopping bags were designed as a direct continuation of the box, ensuring consistency across the entire project.

The detail that makes the difference ? A custom-designed handle whose shape directly echoes the Power of You bottle. A functional element transformed into a true design statement.

A project developed in collaboration with

20/08/2026

ULGAD'OR: a metallic finish applied to paper.

Spotted at , this material is created through the oxidation and corrosion of beaten metals such as gold, copper, silver and aluminium. The metal leaf is then applied to paper substrates to create unique relief, texture and colour effects.

Each surface features natural variations, resulting in a vibrant finish that stands apart from traditional metallic effects.

A material that opens up new possibilities for premium packaging, particularly for boxes and coverings where the choice of material plays a key role in the overall brand experience.

18/08/2026

Does this packaging look familiar ? Now imagine it reinterpreted through the lens of 😉

For the launch of MYSLF, the House revisited the codes of an iconic fast-food package and translated them into its own universe.

Developed in collaboration with this box required extensive development work to achieve the right proportions and design a closing system capable of holding both the fragrance and its ceramic sticks.

Soft-touch paper and a spot UV logo reinforce the House’s premium codes, while the outer design and the stick holder retain subtle references to the world of fast food.

Thanks to for the unboxing. 🙏🏼

This week's luxury innovation to watch 👇🏼To celebrate the 130th anniversary of its Monogram, s isn't changing its iconi...
13/08/2026

This week's luxury innovation to watch 👇🏼

To celebrate the 130th anniversary of its Monogram, s isn't changing its iconic pattern. Instead, the House is evolving the material itself.

Thanks to a new embossed jacquard weave inspired by its earliest historic trunks, the Monogram gains a new tactile dimension while remaining instantly recognisable.

A reminder that innovation is not only about creating a new shape. Materials and manufacturing techniques can also transform the way a product is perceived.

Every project raises different questions.Which material should be selected ? How can the environmental impact of the pac...
10/08/2026

Every project raises different questions.

Which material should be selected ? How can the environmental impact of the packaging be reduced ? Which partner is best suited for the project ? Should production take place in Europe ? Which transport solution should be chosen ? How can packaging be optimised ? How can launch deadlines be met ?

These are the kinds of conversations we have every day.

Our role goes beyond developing packaging. We support each project as a whole, taking creative, industrial and logistics challenges into account to identify the solution best suited to each client’s needs.

The luxury activations that caught our attention over the past few months ☀️Keeping a close eye on the industry is an es...
05/08/2026

The luxury activations that caught our attention over the past few months ☀️

Keeping a close eye on the industry is an essential part of what we do. We follow product launches, retail experiences and brand activations to understand the trends shaping the world of luxury.

One thing stands out across these latest activations: brands are creating immersive worlds where every detail helps tell a story and strengthen their identity.

A valuable source of inspiration that also fuels our thinking when developing packaging, boxes and brand experiences that are ever more consistent and meaningful.

What about you? Which activation has stood out the most to you this summer? ⛱️

Valentino

Material focus spotted at : Leukeather. 🌱At first glance, it looks like snakeskin or alligator leather. Yet this distin...
03/08/2026

Material focus spotted at : Leukeather. 🌱

At first glance, it looks like snakeskin or alligator leather. Yet this distinctive texture is entirely plant-based.

Leukeather is made from the seed pods of Leucaena leucocephala, a tropical tree whose agricultural waste is transformed into a material with naturally textured surfaces. No plastic is added to recreate the effect: the pods already possess their own unique patterns and texture.

An innovation that opens up new possibilities for premium packaging, particularly for box coverings and material details that bring depth and character.

A great example of how plant-based resources can reinvent the codes of premium materials.

29/07/2026

When a destination becomes a collection. ☀️

For its summer capsule, teams up with Australian artist and draws inspiration from the spirit of Saint-Tropez. ⛱️

Beaches, southern light, vibrant colours, the iconic bell tower of Saint-Tropez... The artist’s illustrations appear across ready-to-wear, accessories and textile pieces to tell the story of more than a place: a holiday feeling.

What stands out to us is the way illustration goes beyond a purely decorative role. It becomes a genuine storytelling tool, capable of conveying an atmosphere, an energy and a universe that is instantly recognizable.

It is a reflection that also resonates in packaging and retail, where every visual detail contributes to making a brand universe tangible.

28/07/2026

Have you ever seen packaging quite like this? 😮

For this project, the objective was clear: make the Lash Clash Mascara by the central element of the pack, directly reflecting its promise of lash length and performance.

The creative concept imagined by draws inspiration from the world of sport and performance. Inside, the mascara becomes the barbell itself. Beneath each weight, a fitness resistance band is hidden on one side and a personalised card on the other. The experience is immersive and physical.

Materiality plays a key role. The stretch latex vinyl sleeve echoes the ideas of elasticity and extension. We developed it with visible stitching, bringing tension and character to the design. The packaging also incorporates a shoulder strap, allowing it to be carried like a handbag.

In terms of finishes: soft-touch paper, silver hot foil stamping and a structured circular shape. Every material choice contributes to the coherence between product performance and the unboxing experience.

A project where the creative vision shaped the structure, and where every material choice reinforces the message. Challenge accepted?

24/07/2026

For the past 4 years, we have been supporting in the development of their shopping bags, gift boxes and shipping boxes.

Founded in the Netherlands in 1846, Vlisco is renowned for its iconic wax fabrics, which have become a reference in fashion and design across West and Central Africa.

This rich visual identity is reflected in every packaging piece we develop. Embossing, hot foil stamping, ribbons and finishing details all contribute to extending the brand’s identity through the unboxing experience.

Throughout our collaboration, we have sought to develop innovative solutions to showcase the Vlisco universe and its fabrics. The challenge was to identify the details capable of extending the brand’s identity into the packaging itself: curved bases in drawer boxes, integrated ribbons in shipping boxes and bespoke finishing techniques.

Every element has been designed to create a discovery experience consistent with the Vlisco universe and to enhance the products from the moment they are received.

A long-term collaboration where each new project is an opportunity to evolve the experience while remaining true to the Vlisco identity. Thank you for your trust. 🙏🏼

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