09/04/2026
With Watch & Wonders just around the corner, the industry is buzzing with anticipation for the insights that will define the year ahead. And with this idea in mind, we are very pleased to share with you our first Luxury Watch Industry Report, exploring how the industry’s leading players are navigating a year of recalibration, shaped by macroeconomic pressures, shifting cultural codes, and evolving consumer expectations.
Swiss watch exports fell 1.7% in 2025. China is down 35% since 2023. Gold surged 65%. And yet brands are raising prices, reshuffling leadership, and reinventing what a boutique even means.
Swipe through for the key trends that defined the watch industry in 2025.
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