Akeneo

19/06/2026

Storing product data and actually doing something with it are two very different things.

LivWise, a premier distributor of iconic home and lifestyle brands, built their foundation on Akeneo Community Edition. Now they're taking the next step, moving to the full Akeneo Product Cloud to unlock AI-powered content generation, automated translations, and centralised asset management across Europe.

The goal: launch new collections faster, keep their entire library of photos and videos in one place, and build a system that scales as fast as their business does.

Thrilled to welcome LivWise to this next chapter.

18/06/2026

G2's Summer 2026 Reports are in. Akeneo is named a Leader in both Enterprise and Mid-Market PIM, and picked up recognition for Easiest Setup and Users Love Us.

Four badges. Countless reviews. All from the people who use it day in, day out.

Thank you to everyone who shared their experience. 🙌

https://www.g2.com/products/akeneo-pim/reviews

Filter 245 reviews by the users' company size, role or industry to find out how Akeneo PIM works for a business like yours.

17/06/2026

We've been shipping AI features into the Akeneo Product Cloud for two years, nearly 30 in total. At Unlock 2026, we took a step back and showed our community what that actually means day-to-day: less time on manual enrichment, faster channel go-lives, and product stories that are ready to convert.

Full session on our YouTube:
https://www.youtube.com/watch?v=MSyZE6flNFw

16/06/2026

Nearly half of consumers say they are willing to use AI tools to help with product discovery. But only 17% would actually let an AI agent make a purchase on their behalf!

That gap between willingness to browse and willingness to buy is where the real challenge lies for brands. AI is already reshaping how products get found and evaluated. The trust required for it to complete the transaction is still being earned, and the brands most likely to earn it are the ones whose product data is structured, complete, and reliable enough for an AI to act on with confidence.

Our partner Synolia wrote a fantastic breakdown of what agent-based commerce means for product data strategy, and what brands need to put in place now.

👉 Read it here: https://www.synolia.com/en/blog/pim/why-product-data-is-critical-in-the-age-of-agent-based-commerce/

15/06/2026

Michelmersh Brick Holdings PLC has been crafting premium clay building materials for over 130 years. Their bricks and pavers have shaped some of the UK's most distinctive architectural projects.

Now they're building something else: a product data foundation that matches the quality of what they manufacture.

The construction industry is under increasing pressure to provide architects, developers, and specifiers with technical and sustainability data that is accurate, accessible, and traceable. Michelmersh is meeting that pressure head on, moving away from manual processes and spreadsheets to manage product information with the speed and precision their industry demands.

We're proud to welcome them as an Akeneo customer.

11/06/2026

For years, commerce has operated on the assumption that product data and pricing are two separate problems, solved by different teams, in different systems. That separation had a cost: inconsistencies across assortments, missed margin opportunities, and weaker positioning at the exact moment a customer is deciding whether to buy.

Today, Akeneo acquires PricingHUB, an AI-driven dynamic pricing platform already trusted by Decathlon, Leroy Merlin, and FNAC, and brings pricing intelligence into the Akeneo Product Cloud.

The timing is deliberate. AI-driven commerce is changing the signals that determine whether a product gets discovered, compared, and purchased. Product data is one. Pricing is the other. The brands that have both working together, in the same environment, informed by the same context, will have a meaningful edge over those that don't.

More on what this means here: https://www.akeneo.com/akeneo-x-pricinghub

Akeneo has acquired PricingHUB to bring together product data and pricing, the two core drivers of modern commerce performance.

10/06/2026

80% of brands think they're delivering great online shopping experiences. Fewer than half of consumers agree, and the data makes clear why.

Two-thirds of shoppers abandoned a significant purchase last year because product information was missing or inaccurate. Nearly 40% returned something because it didn't match its description.

Shoppers aren't asking for anything complicated. They want complete information, accurate descriptions, consistency across channels, and some transparency about the brand they're buying from. The brands that deliver on this build loyalty. The ones that don't keep absorbing the cost.

Akeneo surveyed real consumers to find out exactly what they want to know before buying, and where most brands are falling short.

Read full findings here:
https://www.akeneo.com/blog/what-todays-shoppers-really-want-to-know-before-buying/

Discover what shoppers want to know before buying and learn how product information, customer feedback, and brand values shape trust and long-term growth.

09/06/2026

Four industries. Four very different businesses. The same underlying problem.

1. A premium wine and spirits distributor had product data scattered across disconnected databases, with quality sitting below 30%. They centralized everything, launched an online store within 12 months, and reached a 97% product data quality rating.

2. An access solutions manufacturer operating in 150+ countries had years of product information trapped in spreadsheets and legacy systems. A single source of truth changed that, page views up 27%, support calls down 20%.

3. A footwear brand managing 1.5 million variations across 33 countries found that ERP-driven content wasn't converting. AI-powered enrichment changed that. Organic traffic up 15%, time-to-market down 40%.

4. An industrial manufacturer was spending 6 to 8 months producing a single product catalog. The same catalog now takes 18 hours and gets updated daily.
Different problems on the surface. The same root cause underneath: product data that wasn't structured, centralized, or connected to the right workflows.

Read more success stories here: https://www.akeneo.com/customer-story/

Real success stories from real Akeneo customers, compiled into a succinct summary with key takeaways and advice.

08/06/2026

Shoppers notice when a price doesn't match a product's story. They might not know why, but they feel it.

A jacket made with certified recycled materials and advanced weather technology, sitting at the same price as the standard version next to it. The discount applied because the system saw a category, not a value proposition. The customer sees a brand that doesn't seem to know what its own products are worth.

That gap between what a product is and what it costs has always had consequences. As AI takes on more of the shopping process, it compounds. Algorithms evaluate your product against a competitor's the same way a skeptical customer would, and a price that doesn't reflect the product's actual attributes is a signal that something doesn't add up. PricingHUB wrote about why price is one of your most important product attributes.

Read it here: https://www.akeneo.com/blog/product-data-and-pricing/

Discover how unifying product data and pricing can help brands protect margins, strengthen customer trust, and prepare for the era of AI-driven commerce.

05/06/2026

Prime Day is coming and shoppers are more prepared than ever.
According to our 2026 Prime Day consumer research, 84% of shoppers plan to compare prices across multiple retailers before buying. 62% are using price history trackers. 43% have already turned to AI tools to help them make shopping decisions.

And only 9% will trust a deal without verifying it first.

What that tells you is that the competition on Prime Day isn't just happening on Amazon's platform anymore. It's happening across every tab a shopper has open, every AI tool they consult, and every product listing they compare yours against.

In that environment, a discount gets you noticed. Your product data is what gets you bought. Incomplete descriptions, missing specs, or inconsistent information across channels doesn't just hurt conversions. On Prime Day, it hands the sale to a competitor in seconds.

We put the full consumer sentiment breakdown into an infographic worth bookmarking before the big day.

Discover how consumers are preparing for Prime Day 2026 amid ongoing economic uncertainty and the growing influence of AI-powered shopping.