First Class Logo

12/01/2026

https://immobilier.lefigaro.fr/article/il-y-a-140-ans-des-voisines-de-la-future-tour-eiffel-voulaient-bloquer-le-projet-pour-ne-pas-gacher-leur-vue-20260111

RÉTRO IMMO - En mai 1887, Le Figaro évoquait la bataille judiciaire de la comtesse de Poix contre sa voisine de métal. Avec une autre plaignante, elle craignait que le monument ne perturbe son «merveilleux panorama» sur le champ de Mars.

09/12/2025

In 1977, Apple needed a new logo to replace its original, overly complex design by co-founder Ronald Wayne, which depicted Isaac Newton under an apple tree with a poetic inscription. Steve Jobs, preparing to launch the Apple II, the first personal computer with a color display, wanted a modern, approachable logo to reflect the company’s innovative and user-friendly ethos. Janoff, a young art director at Regis McKenna, was given the project with minimal direction from Jobs, famously summarized as, “don’t make it cute.”
While the logo was hand-drawn (not designed on a computer), Janoff’s sketches were refined into a precise, geometric form. By 1990, Landor Associates further streamlined the silhouette for consistency, using careful measurements to maintain its proportions. The logo’s simplicity ensured it remained legible even at small sizes, such as on product labels or software icons.

09/12/2025

https://www.facebook.com/share/16fp1cAKmk/

In 1977, Apple needed a new logo to replace its original, overly complex design by co-founder Ronald Wayne, which depicted Isaac Newton under an apple tree with a poetic inscription. Steve Jobs, preparing to launch the Apple II, the first personal computer with a color display, wanted a modern, approachable logo to reflect the company’s innovative and user-friendly ethos. Janoff, a young art director at Regis McKenna, was given the project with minimal direction from Jobs, famously summarized as, “don’t make it cute.”
While the logo was hand-drawn (not designed on a computer), Janoff’s sketches were refined into a precise, geometric form. By 1990, Landor Associates further streamlined the silhouette for consistency, using careful measurements to maintain its proportions. The logo’s simplicity ensured it remained legible even at small sizes, such as on product labels or software icons.