Poool

01/07/2021

Paywalls for Podcasts, Music and Audio Streaming sites 🔥

We’re back with the fourth and final article in our series “Paywalls for…”! Today, we’ll focus on Paywalls for Podcasts, Music and Audio Streaming sites 😋

Discover our article here👇
https://blog.poool.fr/paywalls-for-podcasts-music-and-audio-streaming-websites/

To say that the audio industry has evolved over the last few decades is perhaps an understatement. The entire industry has been transformed in this short space of time and developments have led to listening being far from what it was before. From purchasing music in stores and downloading audio onto phones and MP3 players to now streaming anywhere, at any time and in every form imaginable, so much has changed in such little time.

Digital listening is the new normal and monetizing audio content has never been easier. So, in this article we’ll look at the advantages of using a paywall or registration wall for podcast, music and audio streaming sites.

What’s included in this analysis?
🖥 What content types are included in this category?
💰 How to monetize: deciding on which wall to employ including examples from successful content producers
📕 Best practices
👑 How can Poool help?

Find the whole series here 👇
blog.poool.fr/tag/paywalls-for/

Paywalls are for any online content producer, including audio content: monetize, collect first-party data and more.

30/06/2021

We're back and so excited to announce that Takurcitee is now a Poool client! 🔥

Find out how they use the Poool features on their site 👇 http://ow.ly/PC7G50Fly1s

25/06/2021

Only 6 days before our insightful webinar 💌

Last week, we announced our ‘How to Optimize your Conversion Funnel’ webinar which will take place on Thursday July 1st, 5pm CEST.

In this webinar, we'll discuss KPIs, objectives and best practices to follow for each step in the conversion funnel based on our analysis of 9 successful content producers including the NYT, Audible, Quartz and more.

We’ll cover:
👉 The paywall - How can you block users without causing frustration? How much content should you block?
👉 Subscription offers - How should you display offers? How do you decide which offers to provide?
👉 Account creation - How much information should you ask from users?
👉 Payment - How do you reassure your audience at this stage?
👉 Confirmation + onboarding - What's the best way to welcome a new user?
👉 Access to content - How can we retain subscribers and reduce churn?

Interested in joining us for this webinar and learning secrets from successful content producers? Register with the Livestorm link below! 👇
http://ow.ly/75aA50FhAfe

Want to find out more about this event? Subscribe to our newsletter here! 👇
http://ow.ly/gEfR50FhC3b

24/06/2021

Paywalls for VOD and Video Streaming Websites 🔥

Third episode in our article series “Paywalls for…” is out today! This time we’ll focus on Paywalls for VOD and video streaming websites! 😋

In a world where we can do almost everything online, such as watching TV, sharing vacation memories or following a sports season, increasingly more content producers are integrating a paywall or registration wall into their site to monetize their audience. This includes brands, e-learning platforms, VOD sites and more.

This is what our series ‘Paywalls for…’ is all about. Over the next few weeks we’ll analyze the advantages of using a paywall or a registration wall for any type of content producer.

Discover our article! It’s here👇
http://ow.ly/ODFY50FhrPm

What’s included in this analysis?
🖥 What content types are included in this category?
💰 How to monetize: deciding on which wall to employ including examples from successful content producers
📕 Best practices
👑 How can Poool help?

Find the first episode of the series just here 👇
http://ow.ly/Ugw750FhrPS

Paywalls are for any online content producer: monetize, collect first-party data and more.

18/06/2021

Walls are everywhere! 🌍

They’re hugely important and very beneficial to content producers… but so is SEO.

Therefore, a big concern for publishers is whether blocking contact with a wall (paywall, register wall or cookie wall) will have a negative impact on SEO?

SEO is definitely an important point to remember.

For most content producers, their content is a source of revenue - it’s the main part of their business and if employing a paywall can risk SEO, is it really a good idea? 🤔

Well, if this is the question you’re asking yourself, you’ve come to the right place! Today we’re providing you with a detailed white paper on the topic of using a paywall and its impact on SEO as well as how you can reduce risks and what Google recommends to publishers. You can find the link here 👇

We look at how you can launch a paywall strategy whilst minimizing risks to SEO.

07/06/2021

📚 New episode of our article series: “From content, to registration to content”!

📕 Today, Open Classrooms! Find the article here: http://ow.ly/9Ime50F4kXh

Over the next two months, we’ll be analyzing registration walls and the reader journey to becoming a registered user on a publisher’s site. These content producers include Medium, The Guardian, The Harvard Business Review, M6 and more. This will help us to understand what motivates readers to become registered users.

We also have a paywall series, ‘From content, to subscription to content’, available here 👉 http://ow.ly/pxx350F4kXi

Poool analyzed 9 publisher's subscription funnels to find the optimal user journey to turn your readers into paying subscribers. This series includes Netflix, The Washington Post, Audible, Quartz and more!

19/05/2021

Poool has won over the famous daily newspaper La Liberté. We are delighted to have them on board!

17/05/2021

📚 New episode of our article series: “From content, to registration to content”!

📕 Today, Ornikar! Find the article here: http://ow.ly/hKT350EO9Nn

Over the next two months, we’ll be analyzing registration walls and the reader journey to becoming a registered user on a publisher’s site. These content producers include Medium, The Guardian, The Harvard Business Review, M6 and more. This will help us to understand what motivates readers to become registered users.

We also have a paywall series, ‘From content, to subscription to content’, available here 👉 http://ow.ly/5HB250EO9NW

11/05/2021

D-Day! The event organized by Actito in which Stéphane Père, Chief Revenue Officer at Poool, will participate takes place today from 2 to 5 pm (CEST).

Poool, and many other inspiring companies such as Didomi, will share inspiring case studies.

On the program :
- How do I acquire and manage first-party data?
- How to capture and maintain the interest of my audience?
- How to monetize my information and ensure a return on investment?
- From print to digital, how to stay relevant to my audience?

Not yet registered? It's not too late 👇
http://ow.ly/wQ2g50EJCoA

Stay tuned! Many more sessions are coming soon with Actito.

11/05/2021

D-Day! The event organized by ACTITO in which Stéphane Père, Chief Revenue Officer at Poool will participate takes place today from 2 to 5 pm.

Poool, and many other inspiring companies such as Didomi, will share inspiring case studies.

On the program :
- How do I acquire and manage first-party data?
- How to capture and maintain the interest of my audience?
- How to monetize my information and ensure a return on investment?
- From print to digital, how to stay relevant to my audience?

Not yet registered? It's not too late 👇
http://ow.ly/FJPo50EJAzH

Stay tuned! Many more sessions are coming soon with Actito.

05/05/2021

A beautiful collaboration begins between Poool and Welcome to the jungle! We are very happy to count them among our new clients

30/04/2021

The team is growing, come and join us!

We are delighted to announce to you that ✨ Poool is hiring 9 people! ✨

Design Lead on permanent contract : http://ow.ly/1JL950EBrbP
Media Consultant on permanent contract : http://ow.ly/XTPm50EBrbO
Database Administrator on permanent contract : http://ow.ly/WCy050EBrbM
Cloud Engineer on permanent contract : http://ow.ly/xHhu50EBrbJ
Full Stack Web Engineer on permanent contract : http://ow.ly/VNQt50EBrbK
Customer Care Specialist on permanent contract : http://ow.ly/eEZY50EBrbN
Communications Officer on a work-study contract : http://ow.ly/kIgP50EBrbL
Designer on a work-study contract : http://ow.ly/XiIi50EBrbQ
Administrative and Financial Manager on a work-study contract : http://ow.ly/FgIx50EBrbR

So, if you’re interested in joining our growing team, , you're not afraid of anything and you like tacos, join us now! 👫

How does the recruitment process work?
📱 Initial HR contact call (10/15 min)
👥 First meeting in our office with one of the co-founders + HR (15-30 min)
💻 Technical test + discussion with our CEO (15-30 min)
🌮 Taco Test to share a meal with the team (no test 🙈)

We look forward to hearing from you!