Luxid

17/03/2024

Explore multi-platform international customer experience management 🌐 with Head of Digital Development Hanna Selmgren from HMD Global at Luxid: In Person! https://hubs.ly/Q02pBLtX0

30/10/2023

Want to know how changes to cookies will affect lead generation in marketing? Join Luxid’s Digital Marketing Team Lead Anssi Kaija at Marketing Collective's "Morning Coffee Club", where he will give his expert advice on successful lead generation amid changing consumer behaviour and shifts in data privacy regulation.

When: Tuesday 31 October 2023 at 8:30–9:00 am

Where: MK Morning Coffee Club (free online event)

Website: https://hubs.ly/Q0273B-D0

26/10/2023

Are you a techy with great data and analytical skills?
Mikael Björkqvist is. And his skills and experience took him all the way to Luxid, where he is now solving data challenges to help drive marketing growth for clients.
Read Mikael’s surprising story and imagine how you could turn your skills and passions into success at Luxid here: https://hubs.ly/Q026PRsT0

23/10/2023

Want to know how to unlock revenue growth with AI-powered insights?
Missed Luxid’s Henrik Lagercrantz presentation at MarTech Nordic?

Don’t worry; you can watch the video of the full presentation at your leisure, which also explains the data management capabilities that need to be in place and the resource issues that companies need to address. Link to Henrik's video here: https://hubs.ly/Q0264Md60

19/10/2023

Want to delight consumers with new digital experiences across platforms?
It's no mean feat. You'll need strategies and tools that support consistent delivery across teams and regions. This is where a smart design system comes into play. It will help teams across an organization create consistent, accessible digital products.
And it will drive efficiency, shared ownership, and collaboration.

Read the latest blog to understand the benefits your company could get from introducing a design system here: https://hubs.ly/Q0263HW40

18/10/2023

Webinars have become key to B2B marketing strategies: engaging audiences, generating high-quality leads, and creating valuable on-demand content. Luxid’s Niina Sariola and Marjut Herranen believe we are now in a new era of opportunity since the huge spike in webinars during the pandemic. On the BBNmixtape podcast, Niina said: “Hybrid is the new black. People now expect to be able to attend virtually or in person.” She said that more of her clients at Luxid are now successfully using webinar recordings as valuable gated content, driving significant lead generation.

Marjut explained how platform technology has evolved, supporting more effective use of webinars in B2B marketing. “Before the pandemic, there were only a small number of webinar platforms, and now there are many. They have evolved with the new features and more cost-efficient pricing. We’ve also seen the integration of webinar platforms with marketing automation platforms – driving automation, helping us to curate communication and to develop marketing programmes.”

To hear what else Niina and Marjut have to say about how to use webinars for B2B marketing success, you can listen to the BBNmixtape here: https://hubs.ly/Q025VS_B0

automation

13/10/2023

Did you miss our recent webinar, ‘The legal landscape of generative AI’? Don’t worry. You can watch the full recording at your leisure. Generative AI enables people worldwide to use apps such as ChatGPT to easily create different types of content, and legislation is simply unable to keep up.

Luxid’s webinar looks at the legal landscape for Generative AI; it assesses the EU AI Act and explores AI and copyright law in marketing. Hear the expert views from lawyers at Lieke Attorneys and digital marketing and data leads at Luxid. Link to the webinar here: https://hubs.ly/Q025r1XZ0

12/10/2023

Jere Hakamäki is inspired by ‘all things creative.’ And he gets to seek out inspiration in his role at Luxid as a Concept Designer and Copywriter. “I work with campaign planning, nurturing flows, and content strategies. And I get to use logic and imagination in equal measure, which is great,” says Jere.

Jere loves making a real impact at Luxid, and the agency’s value that appeals to him most is ‘Resourceful.’ He doesn’t hold back when explaining the opportunities he believes he’s getting at Luxid. “I have a front-row seat to the spectacle of modern marketing,” Jere enthuses.“ Luxid is a powerhouse that covers everything you need in modern marketing: strategy, technology, creativity and content, hands-on expertise in digital marketing, data, and analytics.”

If, like Jere, you’re resourceful, love all things creative, and want to make an impact in modern marketing, then Luxid could be just the place for you. Read Jere's story here: https://hubs.ly/Q024rY620 Everything you need to know about working for Luxid is here: https://hubs.ly/Q024s6ZK0

09/10/2023

⚖️🤔 How will the upcoming EU AI Act protect you, and how will it affect marketing? Time to find out.

Join our webinar on Wednesday 11th of October at 3 PM EEST.

Sign up now: https://hubs.ly/Q024Mryj0

04/10/2023

The rise of Generative AI is enabling people worldwide to use apps such as ChatGPT to create text, images, audio, and other forms of content. The ease with which AI-generated content can be produced has meant that the use of the software has taken off at a pace that legislation is simply struggling to keep up with.

However, the rules on how to use the technology are still being written, and they differ around the world. For example, the EU has made the first comprehensive draft plan for AI rules, but it's still in the works. There is a blueprint for an AI Bill of Rights in the US, but no federal legislation for AI exists.

The big question being asked is: can machine-made content be copyrighted? While currently, there is uncertainty about the intellectual property rights surrounding content created by generative AI, it does not mean you are totally without rights. Luxid has put together a helpful guide to the risks involved in using generative AI in marketing. You can read our blog post here: https://hubs.ly/Q0245pK20

And on 11th October, Luxid's legal experts will examine the upcoming EU AI Act in a special webinar. If you are using or thinking about using generative AI in your marketing, you should not miss this webinar! You can register here: https://hubs.ly/Q0245qHW0

03/10/2023

Want to know the key tech opportunities for marketers? Then join Luxid at MarTech Nordic. At 11.00 Luxid’s Marketing Technology Team Lead Jaana Miettinen will be sharing her views at a key panel discussion: BUILDING A MARTECH STACK FOR REVENUE GENERATION - LESSONS LEARNED.

When: 5.10.2023
Where: HYBRID EVENT: LIVE at Wanha Satama, Helsinki
Tickets: https://lnkd.in/gnTP24q

https://vimeo.com/869225831

This is "Juha Lauhamaa, Helkama Velox_Jaana Miettinen, Luxid | Martech Nordic 2023" by Business Insight Group on Vimeo, the home for high quality videos…

02/10/2023

Did you know that 80% of B2B sales activities will take place in digital channels alone by 2025?

This means that utilizing data is more important than ever in order to maximise the effectiveness of digital marketing. Speaking at a webinar organized by MARK, Luxid’s Head of Customer Success & Growth, Sanna Halttunen-Välimaa, said that to be more data-oriented, there are several key things that marketers can do right now: set KPIs, map your data needs, chose suitable technologies and dare to start! Talk with an expert at Luxid about how to best utilize data in your marketing here: https://hubs.ly/Q023-qc_0