15/10/2026
Earlier this year, I designed the visual identity for Very North County, a local lifestyle and media platform covering North County San Diego. 🌊
The goal was to make it feel like the place it talks about. That recognisable San Diego mix of coastal calm, sunshine and an easygoing pace shaped the colours, typography and overall feel of the brand, while leaving plenty of room for the local places and stories VNC shares.
And working on a San Diego-inspired identity in the middle of a Finnish winter wasn’t bad, either. 😅🥶🌴