Trustmary

24/11/2025

Watch our CEO dive into an ice hole and learn some cool facts about reviews in the home improvement industry.

Home improvement companies are 12 times more likely to get 5-star reviews than 1-star reviews.

In construction, the average review count is just 9 reviews (you can easily get ahead of the pack…)

Door shops, window tinters, and carpet cleaners have the best reviews out of home improvement subindustries.

This analysis is based on 147,283 UK home improvement companies’ Google reviews.

Yes, yours is there as well!

Analyse your reviews and benchmark them against 100 nearest UK competitors at https://trustmary.com/uk-review-analyser/

Then check our personalised tips for you on how to improve your review footprint.

11/11/2025

UK home improvement companies!

Have you ever wondered how you compare to your local competitors? Which one of you will be chosen when customers are looking for options online?

One big deciding factor is your Google reviews. Those with better ratings get more visibility, trust, and win customers more likely.

You can test your reputation against 100 nearest competitors for free. Get the instant report here: https://trustmary.com/uk-review-analyser/

After the report, learn personalized tips that help you improve your reputation and beat the competition.

Test is eligible for companies that:
- Have a Google profile
- Have their own website domain
- Are located in the UK
- Are in the home improvement industry

07/11/2025

He almost didn’t make it 🫣

09/10/2025

Be honest – when was the last time you actively asked for reviews? 👀

When you wait for customers to leave reviews, you subject your business to a bad reputation.

People are much more likely to share their negative experiences and write reviews when they are experiencing negative emotions. Happy customers just continue with their lives.

This means you get more negative reviews than positive ones, which skews your average star rating. You get a lower rating than you deserve, which affects your reputation and future customers' opinions.

However, happy customers are willing to leave reviews when asked and provided an easy way to do so.

***

We have developed a system we call the Trustmary Method. With this method, you can get 2-4 times more reviews and raise your average star rating.

On top of that, you can use reviews in marketing to boost your website performance by 20% on average.

Comment below or send us a private message if you're interested in hearing more.

03/10/2025

Disorganized social proof?

Consolidate all your customer reviews in one place and showcase them on your website.

No more swiping through your phone's camera roll when everything is tidily showcased in relevant places.

Trustmary helps you achieve that – send us a message or visit us on our website trustmary.com!

26/09/2025

In the summer of 2016, I was still working as a roof salesman. One day, I went on three customer visits, and in each one I heard the same question:

"Have you done a project nearby for someone?"

A familiar situation in sales. And I had. The response just wasn't the best.

"Yeah, the street over there, the third house... blue or grey". No names, no numbers, no real feeling, no PROOF.

Trust fell short and deals fell through.

On the way back home, I was scrolling through Facebook and saw a customer experience video shared by Johannes Karjula (who would end up being my boss not much later...)

In that moment, a lightbulb went on. 💡

Why don't I have something like this? Why can't the customer hear proof directly from another customer?"

The next day, I dove into customer stories and reviews.

The pieces started falling into place. Everyone, customers and companies, need this!

Two weeks later, I jumped on board the Trustmary journey. Now it's been 9 years, and I get to do what I truly want:
💪 Sell and develop a product that actually makes a difference.
🙏 Help companies stand out and build trust.
🤝 Enable customers to make better decisions and businesses to close more deals.

If you're in the home improvement business – roofing, renovation, construction – and want to build trust faster, let's talk. Trustmary helps you turn satisfied customers into your best salespeople.

24/09/2025

Build reputation and customer understanding by embracing your actual customers' real experiences.

Construction and home improvement companies are drowning in ads from "review providers" who will bombard your profile with fake reviews.

It's a bad idea. You would get penalized by Google, ruin your reputation, and you wouldn't have learned anything from your customers.

We have a better solution. Ask for reviews from your real customers. It's easier than you think: with just one survey sending, you can already get a good rating on Google – and your own website.

At the same time, you learn more about your customers.

Automate this and get a lifetime supply of fresh feedback and reviews.

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We are now looking for pilot customers in the UK to join this journey for free. Send us a message if you would like to explore this mutually beneficial opportunity!

18/08/2025

Let Trustmary digitize your good word of mouth, so you can focus on what you do best 😇

20/02/2025

Dealing with difficult customers is a challenge every business faces.

The biggest risks associated with difficult customers are spreading negative word-of-mouth (even if uncalled for) and in extreme cases, posing a threat to employees or other customers.

On the bright side, "difficult" customers can also be the ones who provide the best feedback and point out issues that most wouldn't bother to do.

Understanding the root causes of challenging behaviors can transform conflicts into opportunities for excellence.

Our latest guide offers strategies to manage customer conflicts, build team resilience, and protect your brand's reputation.

Read more:

Dealing with difficult customers requires good interpersonal skills and a refined strategy. See our best tips in this article.

19/02/2025

Many good companies lack great customer reviews simply because they never ask for reviews.

Pohjoisen Auto, a Finnish car dealership operating in three cities, used to be one of them.

There was no clear process in place for customer feedback. Not until they decided to try Trustmary. The test run brought great results:

– Everyone gave feedback right away. I didn’t expect so many people to respond. The response rate was close to 100%! It was absolutely amazing. And all the feedback was positive, says CEO Ville Hanhisuanto.

Now, they collect feedback consistently, and as a result, they have hundreds of reviews on their website.

New customers say that customer reviews helped them trust the company.

Even the ones who don't end up buying right away have a better image of the company after visiting their website and reading the reviews.

Read the whole story: https://trustmary.com/case-studies/more-sales-with-social-proof/

13/02/2025

How do you know what your customers actually think?

Most businesses guess. Some rely on gut feelings. But Hohdepinnoitus, a Finnish home renovation company, took a different approach — they asked.

Trustmary made it easy for Hohdepinnoitus to collect and analyze customer feedback. The insights they gained showed exactly what their customers loved and what needed fixing.

The result? Better services, happier customers, and business growth.

If you’re not using customer insights to shape your business, you’re leaving money on the table.

Read the full story here: https://trustmary.com/case-studies/hohdepinnoitus-growth-with-customer-insights/

With Trustmary, you can automate the measurement, collection, and use of customer feedback. Read more about the results!

30/01/2025

Your digital customer experience is your competitive edge. Are you making the most of it?

Customers today expect seamless, personalized, and effortless interactions across digital touchpoints. But the reality? Many businesses fall short, leading to frustration and lost opportunities.

So, what separates brands that thrive from those that struggle? It all comes down to:
✅ Intuitive website navigation
✅ Fast response times & real-time support
✅ Personalized experiences that make customers feel valued
✅ A frictionless buying process

If your digital experience isn’t meeting these expectations, you’re leaving revenue on the table. The good news? You can fix it.

In our latest blog, we break down the key elements of a winning Digital Customer Experience (DCX)—and how you can elevate yours.

Read it here: https://trustmary.com/customer-experience/digital-customer-experience/

How would you rate your company’s digital experience? Let’s discuss in the comments! 👇

Digital customer experience (CDX) is your traditional customer experience, but just 100x harder. I'll teach you how to master it!