Neuwo

19/08/2024

Google's decision last month to postpone the phase-out of third-party cookies has sparked a lot of discussion in the advertising world. This decision, which came after years of debates and a growing push for increased online privacy, offered relief to many advertisers. It is important to acknowledge however that a growing wave of data privacy regulations signal a fundamental shift in digital advertising. For years, cookies have been the industry standard for targeted ads. However, increasing consumer concerns and stricter privacy laws are forcing a re-evaluation.

Google wants with its new cookie policy to “introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.” But how many of us actually accept these cookies and happily allow companies to use our personal information to show us ads? I'd guess the answer is not many. To prove my point, let us go back to 2018 when the General Data Protection Regulation (GDPR) came into effect in Europe. An experiment by the Dutch public broadcaster, Nederlandse Publieke Omroep (NPO), revealed that when given the choice, 90% of users opted out of cookies. This number clearly shows the growing reluctance of consumers to share their personal data for advertising purposes.

The landscape of data privacy is rapidly evolving, with new regulations and restrictions on cookie use emerging worldwide. While the EU's GDPR has been influential, it's not alone. Countries like Brazil, USA, and Australia have implemented their own extensive privacy laws, granting citizens more control over their personal data. These developments pose significant challenges for the advertising industry. Traditional cookie-based targeting models will become less sustainable in the future. Contextual advertising offers a viable alternative by focusing on content rather than personal data. This approach delivers relevant ads while respecting user privacy and complying with evolving regulations. As consumer preferences and global regulatory environments shift, it's essential for businesses to adapt. By embracing contextual advertising, companies can not only navigate these challenges but also build trust with their audiences.

12/08/2024

Have you ever heard of the saying "If you're not paying for the product, you are the product." ?
This is especially true in the digital world where your online activity, the websites you visit, the things you search for and even the time you spend on a page — is constantly being tracked and sold to advertisers.
This collected data is then transformed into personalized ads that follow you across the internet, creating an unsettling feeling of being constantly watched and analysed. But the unease you feel is just the tip of the iceberg: your privacy is the real casualty.
At Neuwo, we believe there's a better way.
We're harnessing the power of AI to deliver relevant ads without relying on personal data. Our technology focuses on context. Understanding what you're interested in right now , not on building a dossier of your past behaviour.
This means:
Businesses can reach their target audience without compromising user privacy.
You can enjoy a less intrusive online experience, with ads that actually matter.
It's time to rethink the way we approach digital advertising. Join us in building a future where your data stays yours.

22/08/2023

With overflowing joy, we proudly embrace the honor of emerging triumphant at the recent annual Jyväskylä Business Rally Investor Day. This accolade holds immense significance to us, as it allows us to showcase the prowess of Finnish AI excellence on the grand stage of the European Angel Investment Summit (EAIS) in October this year.

We are thankful to the jury for believing in our product and greatly appreciate the opportunity.

Read the entire story below:

Jyväskylä-based Neuwo is the winner of Jyväskylä Business Rally Investor Day arranged together with EBAN, FiBAN, and the Startup Factory.