Supermetrics

Koti
Suomi
Helsinki
Supermetrics

Get data without the chaos. Fast forward to now, we now support integrations with 90+ marketing and sales platforms.
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Supermetrics is a data integration tool trusted by 750k marketers & data analysts in over 120 countries. 15% of global ad spend is reported through our products. Supermetrics makes it easier for marketing analysts and business intelligence teams to move their data to their favorite analytics, reporting, and data warehouse platforms. Founded in Finland in 2009 by developer and analyst, Mikael, it a

ll started with a script Mikael wrote for fetching Google Analytics API data into Excel. The solution proved so good that it got mentioned in the official Google Analytics Blog as the #1 solution for accessing GA from Excel. Our mission is to make data analysis simpler, more productive, and more connected.

30/03/2026

What a week for the Supermetrics team! 🌍

From Helsinki to London, Las Vegas to São Paulo — we’ve been showing up where it matters most.

, , our Data Activation drinks in London, in Brazil, AND our very first LinkedIn Live with founder, Mikael.

Five events, one incredible week 🔥🔥🔥

The energy from the marketing community right now is unreal! See you at the next events 😊

24/02/2026

The 2026 Marketing Data Report is now live.

Based on insights from real marketers across brands and agencies, this year’s report explores how teams are preparing for AI — and what’s actually driving smarter measurement.

If you want to understand where marketing is headed — and what leading teams are doing differently — start here.

Download the full report 🔗 link in bio!

13/02/2026

400+ Supermetrics humans. One place.

Last week, we built things.
We challenged each other.
We shipped ideas.
And then we danced to our very own Superband 🎸

Superscape isn’t just an offsite.

It’s the one week when time zones disappear, Slack goes quiet, and momentum gets real.

We may be back to our corners of the world, but we’re still building like we’re in the same room.

Swipe to relive the highlights from the festivities and take a bit of that energy into your weekend 👉 TGIF!

05/11/2025

The next era of marketing intelligence is here.

Marketers don’t need more data. They need clarity, confidence, and speed to act. That’s why we built Supermetrics AI: a suite of intelligence capabilities embedded across our Marketing Intelligence Platform.

This is more than “just AI features.” Supermetrics AI is built on 15 years of trusted marketing data, a proprietary Knowledge Graph, and hybrid intelligence architecture.

The result? Agents that think like marketers, analyze like analysts, and recommend next steps you can trust.

With Supermetrics AI, you can:
⚡ Automate dashboards and reports with the Dashboard Agent
⚡ Uncover what changed (and why) with the Insights Agent
⚡ Build new marketing data integrations with the Connector Agent
⚡ Connect trusted data to tools like ChatGPT, Gemini, and n8n through our MCP Server & APIs

The next generation of marketing intelligence starts here.

Explore what’s possible with Supermetrics AI 🔗 https://bit.ly/43fese2

18/06/2025

Big news! 🎉 Supermetrics has acquired Relay42! We're building the industry's first end-to-end marketing intelligence platform to connect performance, customer behavior and revenue. Get ready for unified data and dynamic customer engagement!

Visit our blog to learn how the Supermetrics Marketing Intelligence platform, in combination with Relay42, can drive extraordinary business growth 🔗 https://bit.ly/3SWzJDH

16/05/2024

https://bit.ly/3UJgii7 new at Supermetrics in May? 🌸

Our latest Supermetrics news and product updates this springtime:
• Supermetrics for Power BI now certified by Microsoft!
• “How much are we using Supermetrics?” — our new Usage Reports feature will answer that!
• Conditional alerts: get your data updates via email, Slack, or Microsoft Teams.

More product news, events and webinars on our blog 🔗 https://bit.ly/3UMrCdt

21/03/2024

Report on your ad campaigns like a pro — by adding naming conventions with Custom Fields! 🔥

Naming conventions can save you tons of reporting time. Use these to group your data and report, for example, by market, platform, product, or any other variable.

Custom fields, data blends... find them all in Supermetrics Cloud. Learn more 🔗 https://bit.ly/3TqGD3V

13/12/2023

How will you use your marketing data to fuel business growth in 2024? 💥

In our CMO roundtable at SuperSummit, we gathered marketing leaders to pick their brains. 🧠

We asked seasoned marketing experts, like Dorothy Advincula of Uber, what data problems keep them up at night, the importance of decentralized data approaches, attribution in marketing, and so much more.

Missed the event? Find the SuperSummit recap here: https://bit.ly/47XZA3E

04/12/2023

Ready to dominate the social media and paid advertising game? 🚀

On our blog, you'll find the breakdown of the key metrics and KPIs for success in these competitive arenas. From engagement rates to ad performance, learn how to stay ahead of the curve!

'How to do competitor benchmarking with public data sources' 🔗 https://bit.ly/47M1pQW

01/12/2023

So many free reporting templates in our template gallery to choose from.

See for yourself 🔗 https://bit.ly/3MRX6eY

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