03/06/2026
I love it when a project combines professional expertise with a personal passion. Designing brands is always rewarding, but it's especially enjoyable when the subject matter is something close to your own heart.
As someone who spends a lot of time exploring by bike, creating the visual identity for SavoGravel felt like a perfect match.
The gravel route network needed a visual identity that sits perfectly within the beautiful landscapes of the Savo region in Eastern Finland. The brand colours eco the natural landscape along the route, and the logomark is timeless and approachable. Just like the route network, which is for everyone who enjoys adventures on two wheels, not only for the most experienced gravel biking enthusiasts.
Here's a look at the visual identity I created for SavoGravel last Autumn.
logo - a primary logo and two secondary logos
colour palette
typography / font selection