Matchmade

26/09/2023

After nearly seven years and over $12M in sponsorships paid to the 17k creators we work with, we regret to inform you that Matchmade is closing its doors. We are eternally thankful to all the creators, sponsors, ex-colleagues, investors and other partners who supported and trusted us over the years, and sad and sorry that this is how the story ends.

❤️ The Matchmade team

Modern creator marketing that brings results and scale. Our automation lets you hire hundreds of creators within hours and reach great ROAS.

18/08/2022

is almost here! One of the hot topics this year will be the challenges facing thanks to Apple's (and in the future Google's) tracking restrictions, which are causing CPIs from social ads to go up rapidly. So what should be done?

The simple answer is that new acquisition channels are needed. This is why a lot of advertisers are already experimenting with . Unfortunately, we see many of them falling into the trap of using outdated best practices floating around online (which are nothing but a HUGE time sink).

If you want to learn more about making creators an actual, scalable user acquisition channel, reach out.

For more on what you should be focusing on (and what can and should be automated), see our blog at

Why you should not follow so-called influencer marketing best practices floating around online – and what you actually need to spend time on.

17/08/2022

Biggest mistakes part 3: Assuming that working with big creators only is the best way to acquire new users for your .

While working with big creators can work well, most gaming advertisers are making a big mistake by not working with smaller creators as well. Why?

🌎 More reach: ~99% of all creators are midsize or smaller and they generate 65% of all social media views
👀 Influencer size is often evaluated based on follower counts, but it doesn’t actually correlate strongly with average views per video: creators with smaller follower numbers can end up generating many more views in the aggregate.
💗 Smaller creators have more engaged audiences (on average 1.5-2x engagement vs. big creators).

If you are attending gamescom and want to see how we can help your user acquisition with creators to the next level, reach out!



P.S. For more on the most common mistakes with creator marketing, see our blog at https://matchmade.tv/blog/4-mistakes-game-advertisers-are-making-with-creator-marketing-in-2022/

17/08/2022

Partnering with Matchmade, YAHAHA Studios was able to 10X creator marketing budgets within a few months. Case study here: https://matchmade.tv/case-studies/yahaha/

- Matchmade's proprietary tools and data enabled them to efficiently find and hire the right creators of all sizes
- They can now hire even hundreds of creators on a recurring basis, without needing to waste time on manual tasks.
- All key metrics such as signup rates have improved while the scale of campaigns had increased massively.

Read the case study to find out more!

Yahaha grew user acquisition with creators cost-effectively, with minimal time required from the team by partnering with Matchmade.

16/08/2022

Biggest mistakes part 2: Assuming all influencer marketing platforms are created roughly equal. More at: https://matchmade.tv/blog/4-mistakes-game-advertisers-are-making-with-creator-marketing-in-2022/

We’d argue most influencer platforms aren’t actually marketing platforms at all. In fact, many are nothing more than glorified “mini-CRMs” prefilled with creator contact information and audience data – with some messaging capabilities slapped on top.

With marketing software the capabilities you typically look for are:
1) Automation that helps you do things more efficiently
2) Integrations that allow you move data to and from your other systems
3) Reliability & consistent performance.

While most influencer software might let you find and contact creators more easily, they only do the bare minimum to help you automate and scale the entire process so it actually becomes a meaningful user acquisition medium (e.g. pricing, contracts, negotiations, and more).

So when you are looking for a creator marketing platform, ask yourself: does this really help me make things better or am I just buying a contact list with some nice looking UI?

If you are attending and want to learn more about how to make your user acquisition better using creators, reach out - we'd love to talk!

28/06/2022

Traditional TV viewership typically declines during the summer months, but does YouTube follow the same trend? What about app usage in general? Turns out it's the opposite: summer could potentially be one of the best times of the year for user acquisition using Youtube.

In this blog post we discuss how YouTube viewership behaves during the summer months and why it doesn’t follow trends in linear TV.

21/06/2022

Why should every brand looking to attract Gen Z customers be working with creators? Here are a few datapoints:

- Survey research from Meta found that 79% of Gen Zers surveyed took a shopping action as a result of seeing content by a creator. They also felt more loyal to and satisfied with the brands, products and services they discovered through influencers.

- Research from Oracle and CRM Insights found that Gen Zers are the most likely to discover products and brands via influencers (32%) and 84% have made purchases based on social media content.

16/06/2022

Creator marketing is a rapidly-growing, but heavily fragmented industry – but will it remain so? Here are the top 5 trends shaping the future of creator marketing.

Read more:

In the five years that we’ve been connecting brands with creators and their audiences, we’ve seen the creator marketing world both change dramatically in some ways, and stay stagnant in others. The creator industry has experienced explosive growth. By some estimates it has grown fivefold in the ...

14/06/2022

What are some of the biggest trends for the rest of the year and beyond? How are tracking restrictions affecting advertisers? What are the latest ad trends?

Here are some of our highlights for this year.

We summarized the most interesting takeaways from App Promotion Summit London 2022 to help you guide your user acquisition strategy.

09/06/2022

Running A/B tests is the bread and butter of performance marketing as it allows you to scale your advertising efforts further while improving app revenue and other critical metrics. But what about creator marketing?

Ideally you would also want to do split testing with creators, rather than relying on one-off “viral hits”. Successful A/B testing with creators is possible, but you need to take the unique aspects of the medium into consideration and leverage the right technology.

For more information on how you can get started with A/B testing in creator marketing, visit our blog:

This blog post discusses how to run successful A/B testing in creator marketing, what are the challenges, what to test and how to do it.

07/06/2022

One of the most important things you need when working with creators is a good brief. It is the key to great campaign performance, and helps creators produce content that combines their unique voice with the brand's unique selling points.

Read our blog post for more tips on how to write the perfect for your next creator marketing campaign

Writing a well-structured creator brief is key to setting your campaign’s success. It should be easy to follow and prevent misunderstandings.

02/06/2022

Why are we focused on enabling brands to sponsor thousands of small and midsize creators as easily as they sponsor a single big creator?

Content creators produce massive value in the online content ecosystem, and yet most of them are hardly rewarded for this. While it can feel easier for brands to work with a few big creators, the lion's share of creators that get the highest engagement and are active month to month are actually small.

Learn more in our blog:

Content creators produce most of the value in the online content ecosystem, and yet most of them are hardly rewarded for this.