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Exolyt, Helsinki (2026)

19/08/2025

🏆 𝗕𝗶𝗴 𝗻𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝗘𝘅𝗼𝗹𝘆𝘁! We’re thrilled to announce that we’ve been selected as the 𝗕𝗲𝘀𝘁 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗼𝗳 𝟮𝟬𝟮𝟱 at the 8th Annual MarTech Breakthrough Awards! 🎉

A huge thank you to MarTech for honoring us with this recognition—it truly reinforces our efforts to build the go-to platform for TikTok social media analysis—a channel that’s fast becoming a core pillar of modern social strategy

Shoutout to our amazing team 💪—and to our community of users, partners, and innovators: 𝘬𝘦𝘦𝘱 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘌𝘹𝘰𝘭𝘺𝘵 as we continue to make it better and smarter for social listening and monitoring!

Here’s to making 2025 the year TikTok insights take center stage and redefine how brands understand audiences and culture. 🚀

🔥 Read the full announcement: https://www.globenewswire.com/news-release/2025/08/14/3133605/0/en/Exolyt-Named-Best-Social-Media-Monitoring-Software-in-2025-MarTech-Breakthrough-Awards-Program.html

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09/07/2025

🎥 Our latest webinar is now available on-demand - 𝗛𝗼𝘄 𝘁𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗡𝗶𝗰𝗵𝗲 🔍

Influencer marketing on TikTok is evolving rapidly, and with so many voices competing for attention, identifying the right influencers for your brand has never been more critical. Whether you're already running campaigns or just getting started, it's time to move beyond vanity metrics and make smarter, data-informed decisions 💡

𝘐𝘯 𝘵𝘩𝘪𝘴 𝘸𝘦𝘣𝘪𝘯𝘢𝘳, 𝘸𝘦 𝘦𝘹𝘱𝘭𝘰𝘳𝘦 𝘩𝘰𝘸 𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘢𝘯𝘢𝘭𝘺𝘻𝘦 𝘢𝘯𝘥 𝘴𝘦𝘭𝘦𝘤𝘵 𝘛𝘪𝘬𝘛𝘰𝘬 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳𝘴 𝘸𝘩𝘰 𝘨𝘦𝘯𝘶𝘪𝘯𝘦𝘭𝘺 𝘢𝘭𝘪𝘨𝘯 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘯𝘪𝘤𝘩𝘦, 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥 𝘨𝘰𝘢𝘭𝘴. You'll gain a clear understanding of the metrics that matter — like engagement quality, content resonance, and audience fit — and how to apply them in your influencer marketing strategy 🚀

The session is led by Dr Olga Logunova, a researcher, strategist, and social media analytics expert. With deep expertise in digital media strategy and influence marketing, Olga brings powerful, practical insights to help brands turn online data into meaningful action 🔥

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:
👉 Why TikTok is a game-changer for influencer marketing
👉 Who the real influencers of today are — and how they’re changing
👉 How to identify niche-relevant influencers with smart analytics
👉 The importance of moving beyond vanity metrics
👉 Real-life examples and tips to help you maximise impact

This webinar is perfect for social media marketers and brand strategists who want to sharpen their influencer approach with data-backed insights 💪

📥 D𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝗵𝗲𝗿𝗲: https://exolyt.com/webinars/how-to-identify-the-right-influencers-for-your-niche

17/06/2025

⏰ 𝙅𝙪𝙨𝙩 1 day 𝙩𝙤 𝙜𝙤 𝙪𝙣𝙩𝙞𝙡 Pion's 𝙔𝙈𝙎 𝙇𝙤𝙣𝙙𝙤𝙣—𝙔𝙤𝙪𝙩𝙝 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙎𝙪𝙢𝙢𝙞𝙩, 𝙩𝙝𝙚 𝙪𝙡𝙩𝙞𝙢𝙖𝙩𝙚 𝙜𝙖𝙩𝙝𝙚𝙧𝙞𝙣𝙜 𝙛𝙤𝙧 𝙖𝙣𝙮𝙤𝙣𝙚 𝙥𝙖𝙨𝙨𝙞𝙤𝙣𝙖𝙩𝙚 𝙖𝙗𝙤𝙪𝙩 𝙮𝙤𝙪𝙩𝙝 𝙘𝙪𝙡𝙩𝙪𝙧𝙚, 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣, 𝙖𝙣𝙙 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙩𝙧𝙚𝙣𝙙𝙨.

While we’re looking forward to connecting with marketers, strategists, and creative minds from across the industry, we are also excited to join the conversation and share our insights!

Catch the Exolyt keynote session live! 🔥

🗓️ 𝗪𝗵𝗲𝗻: 18th June 2025
📍 𝗪𝗵𝗲𝗿𝗲: YMS, Social Media Stage, Old Truman Brewery, London
🎤 𝗪𝗵𝘆: Learn how to navigate TikTok data with video social listening and formulate cultural insights

Our team is ready to answer your questions, share success stories, and brainstorm ideas for making TikTok an even more impactful part of your brand strategy. Join us for inspiration, networking, and a glimpse into what’s next for short-form video analysis 💪

𝗪𝗲 𝗰𝗮𝗻’𝘁 𝘄𝗮𝗶𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘆𝗼𝘂 𝘁𝗵𝗲𝗿𝗲—𝗹𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗹𝗲𝗮𝗿𝗻, 𝗮𝗻𝗱 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝘆𝗼𝘂𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿! 🚀

13/06/2025

𝗧𝗵𝗲 𝗰𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗵𝗮𝘀 𝘀𝘁𝗮𝗿𝘁𝗲𝗱: 🎤 Next week, our in-house data guru, Tigran (Senior Data Scientist at Exolyt), will take the stage at Pion's YMS London event to share insights on the evolving world of social listening, AI, TikTok analysis, and data-driven influence. 🔥

Check out this quick video where Tigran gives a sneak peek into what you can expect from his keynote, along with social media & cultural strategist Kim Townend — on decoding cultural trends to smarter influence strategies powered by AI👇

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗰𝗮𝘁𝗰𝗵 𝘁𝗵𝗲𝗺 𝗹𝗶𝘃𝗲 𝗮𝘁 𝗬𝗠𝗦 𝗼𝗻 𝗝𝘂𝗻𝗲 𝟭𝟴𝘁𝗵, 𝟮𝟬𝟮𝟱, 𝗼𝗿 𝗰𝗼𝗺𝗲 𝘀𝗮𝘆 𝗵𝗶 𝘁𝗼 𝘁𝗵𝗲 𝗘𝘅𝗼𝗹𝘆𝘁 𝘁𝗲𝗮𝗺 𝗮𝘁 𝗯𝗼𝗼𝘁𝗵 𝟱 👋

10/06/2025

🚀 𝗘𝘅𝗼𝗹𝘆𝘁 𝗮𝘁 𝗬𝗠𝗦 𝗟𝗼𝗻𝗱𝗼𝗻 𝟮𝟬𝟮𝟱 🌍

We’re thrilled to announce that Exolyt will exhibit at the Pion's 𝗬𝗼𝘂𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘂𝗺𝗺𝗶𝘁 (𝗬𝗠𝗦) 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 𝗼𝗻 𝗝𝘂𝗻𝗲𝟭𝟴-𝟭𝟵! But that’s not all—our team will also deliver an exciting session packed with insights you won’t want to miss!

🔍 Session: 𝘛𝘶𝘳𝘯𝘪𝘯𝘨 𝘛𝘪𝘬𝘛𝘰𝘬 𝘋𝘢𝘵𝘢 𝘪𝘯𝘵𝘰 𝘊𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴: 𝘏𝘰𝘸 𝘵𝘰 𝘕𝘢𝘷𝘪𝘨𝘢𝘵𝘦 𝘚𝘰𝘤𝘪𝘢𝘭 𝘋𝘢𝘵𝘢 𝘸𝘪𝘵𝘩 𝘝𝘪𝘥𝘦𝘰 𝘚𝘰𝘤𝘪𝘢𝘭 𝘓𝘪𝘴𝘵𝘦𝘯𝘪𝘯𝘨

Join our data scientist, Tigran Khachatryan, and cultural and brand strategist Kim Townend for a deep dive into Tiktok communities. Together, they will explore the intersection of social video listening and cultural intelligence.

I𝗻 𝘁𝗵𝗶𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻, 𝘁𝗵𝗲𝘆’𝗹𝗹 𝗽𝗿𝗲𝘀𝗲𝗻𝘁, 𝗵𝗼𝘄 𝘁𝗼:

🔍 Decode video content for deeper social listening and qualitative insights
📊 Use advanced analytics to spot emerging trends and identify key signals
🌏 Understand the nuances of TikTok's macro-micro-communities
💡 Apply cultural intelligence to enhance your brand’s strategy

🎯 𝗪𝗵𝘆 𝗮𝘁𝘁𝗲𝗻𝗱?

This session is your chance to know how to unlock deeper cultural insights from TikTok data. Plus, YMS is one of the most exciting youth marketing events, offering a window into engaging with youth and Gen Z. Learn from peers, brands, and insight managers shaping the future of the industry!

𝗦𝗼 𝘀𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗲 𝗮𝗻𝗱 𝗰𝗼𝗺𝗲 𝗺𝗲𝗲𝘁 𝘂𝘀 𝗮𝘁 𝗬𝗠𝗦 𝗟𝗼𝗻𝗱𝗼𝗻 𝘁𝗵𝗶𝘀 𝘀𝘂𝗺𝗺𝗲𝗿!

🗓️ 18th-19th June 2025
📍 Old Truman Brewery, London

👉 Find more about YMS here: https://www.wearepion.com/event/yms-ldn

30/10/2024

Did you know that social trends form the epitome of fast culture? But what can they teach us about slow culture, and why does it matter? 🤔

Combining fast and slow cultures helps us forecast social and cultural implications on lifestyle because examining current trends alone is insufficient!

So, it's essential to dig deeper to understand patterns over time, find culture-based communities and the behaviour that drives change to support your marketing, product development, or business strategy. But how do we do that?

Join us on this insightful journey to discover the steps to identify such cultural trends with Kim Townend's - a Social Listening-fuelled Cultural and Social Strategist - approach to social listening 🔥

In this article, Kim explains:
👉 Intricacies and implications of cultural trends
👉 Steps to identify them with social listening
👉 Tips on TikTok-specific analysis
👉 Importance of capturing cultural themes

We trust you'll find this information valuable, so we recommend giving it a read

- https://exolyt.com/blogs/how-to-use-social-listening-to-identify-cultural-trends

23/10/2024

Here's a fun little Friyay sneak-peak into team Exolyt's escapades 😎

When we swapped our laptops for climbing robes, tackling the heights, navigating obstacles, and scaling walls at the local adventure park, embracing its thrill and teamwork 🧗‍♂️🌲

It was an exhilarating break from the usual 🔥 How are your teams switching gears this summer?

16/10/2024

Amplify your TikTok social listening with Video Content Search powered by AI - Simply search and discover 🚀

As we noticed a noteworthy shift in video social listening from traditional analytics to the need to understand what's happening within the content itself, we wanted to curate a feature that helps users sift through vast amounts of content, analyze its featured text and images within seconds, and discover relevant results 🔥

We are thrilled to release this tool for our customers to enhance their TikTok video social listening experience by...

👉 Helping them search beyond hashtags and captions
👉 Discovering products featured on screen that are often untagged
👉 Exploring mentions in the text on the screen that go unnoticed

So, with AI Video Search, our customers can now uncover content that might have been lost in the fog of TikTok trends, entertainment, and e-commerce by capturing significant videos featuring items relevant to their search 🎉

Learn more: https://exolyt.com/blogs/ai-video-search

09/10/2024

It's no secret that the traditional requirements for video analytics no longer suffice. Now, more than ever, businesses demand sophisticated tools that can easily sift through vast amounts of video content 🚀
.. As exploring them may reveal deeper qualitative insights that help to grasp behavioural nuances and truly understand audience preferences!

With the launch of Exolyt's AI Video Search tool, we have attempted to solve this need to an extent 🔥

But if you are still skeptical about the transformative value of TikTok content research, check out this blog to learn more about the indispensable role of image and text analysis in deciphering the intricacies of modern media consumption.

Join us as we unveil why Exolyt’s AI Video Search is not just an additional feature but a necessity in today's dynamic digital landscape 💪

https://exolyt.com/blogs/ai-video-search

02/10/2024

🎉 Exciting News Alert 🎉

We are thrilled to announce that Exolyt is now part of The Social Intelligence Lab's Tech Market Landscape 🚀

Joining this vibrant community of innovators and relevant market players is an exciting opportunity for us.

At Exolyt, we specialize in TikTok Social Video Intelligence, and being recognized in this ecosystem reaffirms our commitment to empowering brands with actionable video insights and analytics 💪

As the landscape of social media continues to evolve, our role as a TikTok specialist allows us to help businesses navigate this dynamic platform, harnessing the power of data to drive engagement and growth!

We’re looking forward to serving businesses with this need, collaborating with fellow members, sharing our expertise, and contributing to the advancement of social intelligence across the industry 🔥

Here’s to new connections and exciting developments ahead! 🌐✨

Get your copy of the SILabs Tech Landscape Map here - https://www.thesilab.com/social-intelligence-tech-landscape

26/09/2024

When analyzing social data, one of the biggest challenges is to tackle the complexities of multilingual social listening 🤯

There are already so many cultural nuances to consider, and now one must also overcome the bias of English-centric data to truly unlock the richness of other languages and generate more inclusive and accurate global insights.

If these thoughts have crossed your mind, we assume you have even tried to explore strategies and tools to help you manage and analyze social listening across multiple languages 🤔

Recognizing the importance of audio, Exolyt has introduced video transcriptions to support better content analysis 🎉

Among other social listening features, Exolyt now helps to:

👉 View transcription of any video, making it easier to capture text for translations and analyze and understand content without needing to watch it.
👉 Generate a concise AI summary of the video’s audio content in the language of your choice to quickly grasp its context and decide the need to delve deeper.

So, if you are a social listening expert facing this challenge, try out Exolyt and experience the convenience of instant video content insights 🔥

24/06/2024

See you tomorrow 👋

Team Exolyt is all ready for London to participate in the World Forum of Digital Marketing extravaganza Global 2024 🎉
.. where we will showcase the best of our platform, share upcoming AI projects, and giveaway some exciting offers!

Meet our on-field reps Henri, Jonne, Tais, and Madhuparna to get an insight into the awesomeness of TikTok social intelligence 💡

Or just come say hi, cause that's what we are mainly there for, to engage with a global community of like-minded professionals 😎

Exolyt

19/08/2025

09/07/2025

17/06/2025

13/06/2025

10/06/2025

30/10/2024

23/10/2024

16/10/2024

09/10/2024

02/10/2024

26/09/2024

24/06/2024

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