Mormedi We are future-makers

A global business innovation and strategic design consultancy.

We help organizations unlock sustainable growth and navigate change through a customer-centric lens. Mormedi is a strategic design consultancy who specializes in Innovation through customer experience in the areas of service design, product design and digital.

A Baby Boomer who wants a human adviser.A Gen Z customer who never leaves the app.Same bank.In between, Gen X are managi...
13/10/2026

A Baby Boomer who wants a human adviser.
A Gen Z customer who never leaves the app.
Same bank.

In between, Gen X are managing mortgages, children and ageing parents all at once, while Millennials compare and switch without a second thought.

Their needs couldn't be more different, from retirement and protection to payments and financial education. Yet they all expect the same thing: to feel known, without having to repeat themselves.

That's the real challenge for banks: not serving four segments, but remembering one relationship at a time.

Go to our website and read to full paper at www.mormedi.com

Celebrating the National Day of Spain in TokyoYesterday, Mormedi joined the Embassy of Spain in Japan at The Okura Tokyo...
09/10/2026

Celebrating the National Day of Spain in Tokyo
Yesterday, Mormedi joined the Embassy of Spain in Japan at The Okura Tokyo to celebrate the National Day of Spain.

The evening brought together the Spanish community, Japanese institutions and companies with strong ties to both countries, at a time when the relationship between Spain and Japan is growing deeper across business, culture, technology and public life 🤝

This year’s reception carried a special symbolism. The Embassy presented the first Premio Amigo de España to a distinguished Japanese figure, and guests were welcomed by a photocall featuring an original artwork by Studio Ghibli, recipient of the 2026 Princess of Asturias Award for Communication and Humanities ✨

As a company that works between Madrid and Tokyo, we are proud to be part of this shared presence and grateful to Ambassador Iñigo de Palacio España and the Embassy team for a memorable evening.

Most people pay for energy every month without being able to say what a kilowatt-hour actually is.For years, confusion q...
08/10/2026

Most people pay for energy every month without being able to say what a kilowatt-hour actually is.

For years, confusion quietly worked in the industry's favour: people stayed put because switching felt like too much effort. But that is changing fast. Dynamic tariffs, EV charging, solar, batteries and automated optimisation are asking customers to make decisions they were never equipped to make. Meanwhile, banking and telecoms have raised expectations about what "understanding your bill" should feel like.

In our latest article, Gabriel Pérez-Seoane Hernández explores how physical spaces can turn invisible products into clarity, confidence and action.

He sets out three things an energy space needs to do, in this order:

1. Translate abstract units into decisions people can picture
2. Accompany customers so automation doesn't leave them feeling out of control
3. Activate understanding into action, there and then

Read the full article at www.mormedi.com

This week, Tomás Moreno, our Head of Clients, New Business and Institutional Relations, attended Global Trends 2026 in M...
07/10/2026

This week, Tomás Moreno, our Head of Clients, New Business and Institutional Relations, attended Global Trends 2026 in Madrid, the flagship forum organised by AmChamSpain, with POLITICO and Europa Press as media partners.

🤖 Under the title "From Experimentation to Scale: Europe and Spain in the Age of AI", the 4th edition brought together business leaders, policymakers and institutions from both sides of the Atlantic 🌍 to discuss how to move AI from pilot to production, from strategic autonomy and infrastructure to regulation, security and talent.

💡Two days of valuable conversations about where Europe and Spain stand, and where they need to go next. Thank you to AmChamSpain for bringing this conversation together.

What does it really take to design for what people will want next?For Harry West, Professor of Professional Practice at ...
06/10/2026

What does it really take to design for what people will want next?

For Harry West, Professor of Professional Practice at Columbia University and Principal at Invisible Design, the answer starts with understanding people more deeply: how they behave, how they make decisions and how their needs evolve over time.

In our conversation, we explore why human-centered design is becoming even more important as technology accelerates, how organizations can connect insight with business strategy, and why successful innovation is not just about what is technically possible.

It is about creating products, services and experiences that people genuinely understand, adopt and value.

Because the future of design is not just about solving today’s problems.

It is about anticipating change, reducing uncertainty and creating solutions that remain meaningful as people, businesses and technologies evolve.

This is the third in our series of three interviews recorded in New York City, where we sat down with leading voices shaping the future of mobility, design and innovation.

Watch the full conversation with Harry West at our YouTube channel .

Last week, Jaime and Tomas from Mormedi were in Germany at Security Essen 2026, exploring how one of the world’s most im...
02/10/2026

Last week, Jaime and Tomas from Mormedi were in Germany at Security Essen 2026, exploring how one of the world’s most important industries is being reshaped by technology, new threats and changing expectations.

And one thing became very clear.

The future of security is not about adding more security products. It is about designing better security systems.

Across the event, AI, connected platforms, drones, robotics, digital access, cybersecurity and critical infrastructure were everywhere.

But perhaps the more interesting shift was happening between the technologies.

Physical and digital security are converging.
Detection is becoming increasingly predictive.
Security operations are becoming more automated.
And resilience is moving from an operational concern to a strategic business priority.

For organisations managing airports, transport networks, energy infrastructure, industrial facilities, cities, workplaces or other complex environments, this creates a very different challenge.

It is no longer enough to ask:

What technology should we deploy?

The questions are increasingly:

How should people, technology and operations work together?

How do we turn multiple security systems into one coherent ecosystem?

How can AI support better decisions without creating unnecessary complexity?

How do we design control rooms, interfaces and workflows around the people who actually use them?

How do we integrate security into the wider customer, employee and operational experience?

And ultimately, how do we move from protecting individual assets to designing organisations that are genuinely resilient?

That intersection between technology, people, operations and business strategy is particularly interesting to us at Mormedi.

Because many of the biggest opportunities we saw at Security Essen are not simply engineering challenges.

They are design and transformation challenges.

Great few days of conversations, learning and looking at where the security industry is heading next.

What if the most important thing to understand about AI isn’t what it can do today, but how fast that boundary is moving...
01/10/2026

What if the most important thing to understand about AI isn’t what it can do today, but how fast that boundary is moving?

One of the most counterintuitive ideas in AI is also one of the most useful: systems that rely on scale, compute and learning tend to outperform those built around hand-coded expertise.
And the pace is accelerating.

In this carousel, Iñigo, our AI Transformation & Innovation Lead, explores the “Bitter Lesson”, what METR’s data tells us about the rapidly expanding horizon of autonomous AI tasks, and why this matters for businesses deciding when and how to act.
Not because AI will suddenly solve everything.

But because understanding how it improves, and how fast, changes the way we should think about transformation today.

Swipe through. →

Meet Ángel Barbero, Senior Advisor for Digital & AI Transformation 👋Ángel joins Mormedi to strengthen our business and t...
25/09/2026

Meet Ángel Barbero, Senior Advisor for Digital & AI Transformation 👋

Ángel joins Mormedi to strengthen our business and technology perspective, helping connect strategic ambition with new digital capabilities and real business opportunities.
His work sits at the intersection of business strategy, technology and transformation, with a particular focus on how AI is reshaping companies, industries and the way we live and work. 🤖
With experience across multiple industries, entrepreneurship and education, Ángel brings a combination of business expertise, curiosity and a constant drive to explore what’s next and help organisations prepare for it.

And when he’s not thinking about the future, you’ll probably find him playing guitar, singing or diving into a completely different world underwater. 🎸🌊

Welcome to the team, Ángel! 🚀
Read more about Ángel at our website.

Our CEO, Jaime Moreno, and our Head of New Business, Growth and Institutional Relations, Tomás Moreno, are in Berlin thi...
23/09/2026

Our CEO, Jaime Moreno, and our Head of New Business, Growth and Institutional Relations, Tomás Moreno, are in Berlin this week for InnoTrans 2026.

Beyond the new trains and major product launches, what stands out this year is how quickly mobility is moving from experimentation to implementation.

Across 180 world premieres, AI and robotics are becoming part of real operational systems, from automated inspection and infrastructure maintenance to energy optimisation and autonomous rail. Alternative propulsion is advancing too, alongside new approaches to connected mobility, cybersecurity and digital passenger services.

And some more human questions are returning to the centre of the conversation. The renewed interest in night trains, for example, is bringing fresh thinking around privacy, comfort and how space is designed for longer journeys. Meanwhile, autonomous rail concepts and new accessibility solutions are challenging traditional ideas of how public transport should operate.

For us at Mormedi, this is where things get interesting: when technology stops being the story on its own and starts reshaping the experience, the service and the business behind mobility.

Jaime and Tomás are on the ground this week exploring those shifts, meeting with industry leaders and looking at what they could mean for the next generation of transport.

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