Baud

Baud Agencia de Branding. Consultora de Marca.

Connection begins when people feel calm, open and safe. This was the value Acttiv had been creating for two decades thro...
30/07/2026

Connection begins when people feel calm, open and safe. This was the value Acttiv had been creating for two decades through entertainment, without yet turning it into a shared brand story. The new platform gives shape to that intuition, moving the brand from animation to a broader vision of tourist entertainment. Today, Acttiv has a clearer system to connect hotels, guests, talent and destinations through one coherent voice.

Acttiv had spent twenty years creating connection through tourist entertainment before that value became a defined brand...
28/07/2026

Acttiv had spent twenty years creating connection through tourist entertainment before that value became a defined brand platform. The new strategy shifts the focus from activity to its real effect: moments of fulfilment where guests connect with themselves, with others and with what they seek. A clearer architecture, verbal identity and visual system now allow the brand to speak with one voice across hotels, guests, talent and the sector. Acttiv becomes a brand built not only to entertain, but to create harmony.

17/07/2026

A few months of brands in motion.

Strategy, identity, packaging, campaigns and experience, different challenges connected by the same ambition: building brands with clarity, coherence and meaning.

A short recap of recent work at Baud.

BrandGrowth

When everything gets more expensive, raising prices is easy. Becoming worth more is the real work.In a market shaped by ...
19/06/2026

When everything gets more expensive, raising prices is easy. Becoming worth more is the real work.

In a market shaped by inflation, shrinking volumes and more cautious shoppers, premium is no longer a label. It is a discipline built through perception, meaning and experience.

Brands that make their value visible can turn pressure into positioning. Those that only move the price risk becoming easier to compare, and easier to replace.

Read the full article, “The Inevitability of Premium”, on our website.

RetailStrategy BrandExperience BusinessGrowth ConsumerBrands

15/06/2026

Some projects stay with a brand because they captured a moment in its evolution.

Looking back at Scotta, this was one of them: a visual and verbal identity built around freedom, authenticity and a more honest way of understanding lifestyle. A brand world shaped to feel aspirational without losing its closeness, and mature without losing its instinct.

A reminder that staying authentic is not about standing still. It is about knowing how to grow without becoming something else.

Photography: Adrián Madrid
Photography Assistant: Jaime Carrillo
Art Direction: Jaime Sanz
Location: Bilbao
Video: Itziar J Barros
Styling: Miguel Padial
Styling Assistant: Claudia Roca
Production: Marta Magaña, Carla Martín

SpanishFashion BrandExperience BrandTransformation TimelessStyle

's renewal began with a clear idea: authenticity is not something a brand declares, but something it proves through eve...
10/06/2026

's renewal began with a clear idea: authenticity is not something a brand declares, but something it proves through every choice. The new identity reflects a more mature lifestyle vision, built around quality, transparency and creative freedom. From the visual system to the verbal narrative, every touchpoint was designed to express a brand that does not impose a way of dressing, but opens space for personal expression. Scotta now stands as a more coherent, emotional and aspirational brand, ready to grow without losing what makes it real.

Villas Gallery was created to redefine hospitality through a more emotional and meaningful relationship with travel. The...
01/06/2026

Villas Gallery was created to redefine hospitality through a more emotional and meaningful relationship with travel. The brand moves away from standardised hotel experiences to build a sense of belonging rooted in culture, place, and human connection. Its identity combines a calm and sensory tone with a flexible visual system that allows each destination to express its own character while remaining part of the same philosophy. Villas Gallery stands for a more conscious way of travelling, where staying somewhere means truly connecting with it.

evolves from a product-focused brand into a universe built around trust, care, and scientific credibility. The strategy...
21/05/2026

evolves from a product-focused brand into a universe built around trust, care, and scientific credibility. The strategy expanded the meaning of the brand, positioning it as a place where serenity and effectiveness coexist naturally. A renewed visual identity and clearer product architecture reinforce this vision, bringing greater coherence, legibility, and connection across every touchpoint. Farma Dorsch stands today as a contemporary dermocosmetic brand rooted in family legacy and guided by research, care, and long-term value.

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Miércoles 09:00 - 18:30
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