12/07/2026
This number is uncomfortable. But it's real.
A villa listed at €5,000/week with average photos will rent for less. Sometimes much less. Not because the property isn't worth it, but because the photos aren't making the case.
In Ibiza, guests book with their eyes. They're choosing between ten properties in the same price range, on the same platform, in the same ten minutes. What makes them stop scrolling isn't the number of bedrooms. It's the light in the photo. The feeling of the first image.
Your photography isn't a cost. It's the first salesperson your property has, and it works 24/7.
Swipe to see what average photos are actually costing you. →