09/02/2023
We all like to be called by our names, 🙂
And when someone talks about something that sounds familiar yet surprises us, we want to know more.
That is the bliss point 🍩🍕 (a mix of sweet and salty that satisfies but does not saturate)
Wait! What do sugar and salt have to do with business?
The bliss point is that stage a client is in just after:
✅Engaging with your brand (ex. reading a post on your company blog).
Now they are even more curious about your company. So, they start looking for more ways to know about you online. Maybe exploring your different networks.
👉 This is what lead nurturing is all about: gradually offering content to your customers.
They get used to interacting with your company (ex., email marketing) 📩 And they don't feel overwhelmed.
How do you know if a customer has reached that bliss point?
🔸Because they open your messages.
🔸Because they click on your content, go to your website, comment on your networks, and share your posts.
🔸Because when they receive another email, they "re-engage". (They keep opening, clicking, and engaging).
Finally, and at the right time, they are offered what they are already waiting for from you.
At Acebo, a digital growth agency, we´d like to get to know you👇
How do you communicate with your clients❓
📲 611703924
📧[email protected]