01/09/2026
Scientists around the world have been talking about SpudCell.
A remarkable scientific breakthrough that invites us to think differently about one of humanity's oldest questions: what is life?
Our work with Biotic is about helping the world understand a milestone decades in the making. But before discussing logos, typography or colour palettes, we needed to immerse ourselves in the science. We spent time asking naïve questions, challenging assumptions and listening to the extraordinary team behind Biotic.
This project challenged us to turn an extraordinary scientific breakthrough into a story that anyone, anywhere, could understand and hopefully become a part of.
Read the full story in bio.