Mucho

Mucho Mucho is a brand design agency. We design meaningful brands for visionary companies from our offices in Barcelona, Melbourne, San Francisco and Paris. We share.

www.wearemucho.com We create design with meaning. Great design speaks to your head, and your heart. It makes you feel different, and think differently. It makes you remember, and respond. That’s what we aim for: to go from insight to ideas to design that connects. To craft things with intelligence, sensitivity and precision. It doesn’t happen in isolation. That’s why we work collaboratively with our clients, and with each other. As an international collective, we take a global outlook. We’re open. We learn. The result: intelligent, effective design that makes a lasting impression. [email protected]

For 60 years, Alianza Editorial has been a cultural institution closely tied to Spain’s intellectual life, shaping not o...
14/10/2026

For 60 years, Alianza Editorial has been a cultural institution closely tied to Spain’s intellectual life, shaping not only what generations read, but also how books entered popular culture. But today, audiences expect more than books.

Alianza is a place where people, ideas and culture meet. The challenge was to bridge the gap between how the brand was perceived and the cultural ambition already present in its catalogue, evolving a historic publishing house into a living cultural brand for today’s readers and new generations.

We moved from Alianza Editorial to simply Alianza, reinforcing a name that reflects its evolving role. The new identity introduces an open “A” that celebrates its heritage with a more contemporary, expressive character. Around it, we built a cohesive visual and editorial system, reclaiming design as what it has always been for Alianza: a form of editorial thinking.

We rethought the naming and design of Alianza’s collections, building on its design legacy and turning the covers into spaces for experimentation and cultural expression through collaborations with Javier Jaén Studio and Lo Siento

Full case study now live.

For 60 years, Alianza Editorial has been a cultural institution closely tied to Spain’s intellectual life, shaping not o...
09/10/2026

For 60 years, Alianza Editorial has been a cultural institution closely tied to Spain’s intellectual life, shaping not only what generations read, but how books entered popular culture. But audiences now expect more than books.

Alianza is a place where people, ideas and culture meet. The challenge was to close the gap between how the brand was perceived and the cultural ambition already present in its catalogue, evolving a historic publishing house into a living cultural brand for today’s readers and new generations.

We moved from Alianza Editorial to simply Alianza, giving the brand a role beyond books. The new identity introduces an open “A” that celebrates Alianza’s journey while projecting a more contemporary, expressive and open identity. Around it, we built a visual and editorial system with consistent codes across the brand, reclaiming design as what it has always been for Alianza: a form of editorial thinking.

We rethought the naming and design of Alianza’s collections. The art direction builds on its design legacy, turning the covers into spaces for experimentation and cultural expression through collaborations with creators including Javier Jaén Studio and Lo Siento

Explore the full case study.

We can finally share the branding project we created for Biotic.For those who missed our last article, Biotic is the org...
01/10/2026

We can finally share the branding project we created for Biotic.

For those who missed our last article, Biotic is the organization stewarding SpudCell, an open-source synthetic living cell designed to make biology easier to build with, share and access. Our challenge was to make this complex breakthrough simple, compelling and accessible, while inspiring scientists, organizations and communities around the world to participate.

The vision of making SpudCell accessible to everyone led to our strategic idea and tagline: Ex Uno Plures, “Out of one, many.” A reversal of the American motto E Pluribus Unum, “Out of many, one.” It captures the potential of SpudCell: one living cell, openly shared, becoming the foundation for countless possibilities.

The logo is a dot: the simplest representation of a single cell. From there, we developed a living visual language using Reaction-Diffusion software created by Karl Sims, allowing the system to grow, evolve and multiply to express the possibilities of SpudCell.

Full case study now live.

We’re hiring at Mucho San Francisco!We have two full-time, in-office positions open:· Midweight Brand Designer· Junior B...
29/09/2026

We’re hiring at Mucho San Francisco!

We have two full-time, in-office positions open:
· Midweight Brand Designer
· Junior Brand Strategist

Come bring your ideas, curiosity and talent to the team.

Send your resume and portfolio to [email protected], including 3-5 branding or strategy projects.

*Must be authorized to work in the U.S. and based in San Francisco or able to commute to our studio.

Full role descriptions, requirements and application details are on our website, in the contact section.

We’d love to hear from you!

Anoche is a lighting design studio we first partnered with almost 20 years ago, when we created its name. Today, we’re u...
28/09/2026

Anoche is a lighting design studio we first partnered with almost 20 years ago, when we created its name. Today, we’re unveiling Anoche in a new light.

The challenge was to make ANOCHE's deep understanding of light more visible and position the studio beyond technical expertise, as a design practice with the knowledge and sensitivity to work with the magic of light.

We built the brand around The Mystery of Light: the space between what can be measured and what can be felt. It brings together Anoche’s sense of wonder about light, their intimate understanding of how it is felt, and the practical wisdom that comes from experience.

The new identity reveals Anoche’s expertise while leaving room for mystery and discovery.

Explore full case study in bio.

Scientists around the world have been talking about SpudCell.A remarkable scientific breakthrough that invites us to thi...
01/09/2026

Scientists around the world have been talking about SpudCell.

A remarkable scientific breakthrough that invites us to think differently about one of humanity's oldest questions: what is life?

Our work with Biotic is about helping the world understand a milestone decades in the making. But before discussing logos, typography or colour palettes, we needed to immerse ourselves in the science. We spent time asking naïve questions, challenging assumptions and listening to the extraordinary team behind Biotic.

This project challenged us to turn an extraordinary scientific breakthrough into a story that anyone, anywhere, could understand and hopefully become a part of.

Read the full story in bio.

26/08/2026

Restyling the logo for

A distinctive red.
Simplified shapes.
A refined symbol with a stronger expression.

Preserving its essence. Giving it new wings.

Today, CD PROJEKT RED revealed its refined logo at 2026, marking a new chapter for the brand.

Case study coming soon.

Visual identity for Mar Acústic 2026, an intimate music experience in Cadaqués.Inspired by the cave where the concerts t...
14/08/2026

Visual identity for Mar Acústic 2026, an intimate music experience in Cadaqués.

Inspired by the cave where the concerts take place, the reflections on the water and the warm colours of the Cap de Creus landscape, the identity captures the unique experience of live music by the sea. Colour, light, shadow and silhouette evoke the poetry of the setting, bringing the cave, the traditional Catalan llaüt, the artists and the breathtaking landscape into the visual story.

Still time to experience Mar Acústic until the end of August 🌅

Poster design and visual identity for Mar Acústic 2026, an intimate music experience in Cadaqués.Inspired by the cave wh...
14/08/2026

Poster design and visual identity for Mar Acústic 2026, an intimate music experience in Cadaqués.

Inspired by the cave where the concerts take place, the reflections on the water and the warm colours of the Cap de Creus landscape, the identity captures the unique experience of live music by the sea. Colour, light, shadow and silhouette evoke the poetry of the setting, bringing the cave, the traditional Catalan llaüt, the artists and the breathtaking landscape into the visual story.

Still time to experience Mar Acústic until the end of August 🌅

31/07/2026

Mucho blah blah blah and Mucho hahaha at our summer lunch at 🌞

Here's to the second half of the year.

Happy summer from the Mucho team!

Dirección

Rosselló 47A
Barcelona
08029

Horario de apertura

Lunes 09:30 - 18:00
Martes 09:00 - 21:00
Miércoles 09:00 - 21:00
Jueves 09:00 - 21:00
Viernes 09:00 - 21:00
Sábado 09:00 - 21:00
Domingo 09:00 - 21:00

Teléfono

+34934814089

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