17/08/2026
We couldn't wait to share this with you. Today, our Back to School campaign is live.
We built Balance Phone around a simple belief: that every child deserves to look up. To have real conversations. To sleep well. To get bored sometimes. To be here, fully, instead of always reaching for a screen.
The first phone is one of the most consequential decisions a family makes. And it usually arrives before parents feel ready, with little guidance on how to handle it well.
So today, alongside our Back to School offer - now live on our site - we're also opening the Family Room: a free space we built together with psychologists and experts, to help families meet that moment as prepared as they can be.
Because this decision deserves the same care and intention as every other one you've made for them.
Everything's in the link in bio.