Lunes 09:30 - 18:30 Martes 09:30 - 18:30 Miércoles 09:30 - 18:30 Jueves 09:30 - 18:30 Viernes 09:30 - 14:00

Clase

Name: Clase
Address: Portaferrissa 7-9 2n 2a, Barcelona, 08002, ES
Telephone: +34933010083

Clase is a design and creative direction studio based in Barcelona. We design to give brands a strong visual identity and communication.

Branding and Art Direction are what we do; from strategic thinking to conceptualisation and execution. Fun is our fuel to creativity: we experiment and question the conventional, with an eye on the world of contemporary culture.

30/07/2026

Art Direction, Graphic design and Naming for Chroma Collection SS27 campaign for Textil Santanderina Fashion

Iridescent, bold and optimistic, the Chroma collection collectively evokes playfulness, tranquility and wonder.

24/07/2026

Identity for Casa Gay, a brand with a history dating back to 1893, is rooted in continuity. Rather than reinventing the brand, the goal was to strengthen what has made it recognizable for more than a century.

The new identity preserves its heritage while refining the system for today, keeping its strong connection to Barcelona’s character. From the reconstructed emblem and typography to the color palette and brand applications, every decision was made to bring greater clarity, consistency, and longevity.

Beyond the identity, the project extended across editorial design, art direction, custom tableware, and web design. Each element was conceived as part of a single, cohesive system, ensuring every brand touchpoint reflects the same values, history, and contemporary vision.

A rebrand that proves evolution doesn’t always mean change. Sometimes it means preserving what matters most.

Animation: Lakis (Jan) Sobyra
Case Photography: B R U N O
Editorial Photography: Daniel Molina
Set design:
Typefaces: Monotype & The Designers Foundry

10/07/2026

New identity for Consell Antoni Gaudí, the institution dedicated to bringing together, protecting, and promoting Antoni Gaudí’s legacy. The Consell plays a key role in preserving and sharing the architect’s work, ensuring it continues to inspire future generations.

The identity is built around three core ideas: to gather, protect, and promote. This concept is translated into a simple graphic gesture, where a pair of brackets becomes the central visual element. They symbolically frame and embrace the name, representing the Consell’s role in collecting, safeguarding, and promoting Gaudí’s work.

Rather than replicating Gaudí’s widely recognized aesthetic, the identity takes a step aside and shifts the focus to the Consell itself and its mission. This approach allows the visual language to express the institution’s role, rather than echoing the architect’s formal style.

Communication Strategy: Labóh
Typeface: Commercial Type

02/07/2026

PoMo’s editorial pieces give the museum’s visual identity more room to evolve while remaining connected to its core graphic system.

The exhibition brochure shown here was created for Postcards from the Future, PoMo’s opening exhibition, which explored the role of images in shaping time, memory and community. It distils the exhibition catalogue into a more compact guide for visitors, building on the museum’s block-based graphic language while responding more freely to the exhibition’s themes, colour palette and imagery. The result is a clear visual rhythm that makes the content easy for visitors to navigate.

The result is a publication that feels both recognisably and unique to the exhibition.

Client: PoMo Trondheim

18/06/2026

Catalog design for Roca Meridian Collection

Rooted in the collection’s product design by Altherr Désile Park, the catalogue translates Meridian’s defining elements into a clear and structured editorial system. Geometry unfolds through arches and lines, guiding layouts, framing content, and creating rhythm and flow across pages.

The editorial approach is built around hierarchy and pacing: generous margins, controlled repetition, and a consistent grid allow product information and imagery to breathe, making the narrative easy to follow throughout the publication.

The graphic tone is defined by light and shadow, distilled into black and white. Contrast and sequencing add depth, allowing content, structure, and imagery to communicate the collection’s character with precision: a timeless balance.

Catalogue Design Clase
Product Design for Roca
Creative and art direction Clase
Photography Salva López
Photography Direction Clase
Set Design
Set Stylist
Production
Stylist Débora Traitè
HMUA Nastia mua
Models Johanna Ernst Venâncio ✨🖤 FIFTH Models
Copy Cecilia Díaz Betz

Photographs taken at Espai Xavier Corberó and Roca Studio.

09/06/2026

España Cultura Viva was conceived to strengthen the international presence of Spanish culture and highlight the diversity and vitality of its cultural and creative industries. After winning the competition organised by , we developed the naming and visual identity for this initiative promoted by the Government of Spain

The concept Cultura Viva emerged as the strategic foundation of the project: a way of understanding culture as something in constant movement, shaped by heritage and reinvention, tradition and contemporary creation.

The identity is built around a flexible visual system designed to accompany cultural programmes and initiatives across different contexts and territories. An open and contemporary cultural brand that connects audiences, institutions and creators while making visible the creative force of Spanish culture around the world.

Animation:

02/06/2026

Design of the environmental graphics for Prostoria’s first North American flagship store in Chicago, as well as its exhibitions at Salone del Mobile and Orgatec.

The project involved developing graphic systems for interior and exterior spaces, using typography and visual communication to express the brand’s identity, values, and key messages. For Salone del Mobile 2025, the environmental graphics supported a Mediterranean-inspired exhibition concept through a warm color palette and cohesive visual language. At Orgatec 2024, the graphic system was adapted to showcase an expanded furniture collection, incorporating product names and descriptions to enhance visitor orientation and engagement.

Client:
Stand Design:

20/05/2026

Planner and calendar design for Santanderina Group 💙

30/03/2026

We developed the strategy, creative direction, copywriting, and art direction for Vibia’s new campaign.

“Composing pendants. Seamless connection, endless possibilities” is a campaign that redefines lighting as an act of creation. It’s a system that expands the collections compositional possibilities, allowing light to move freely across space and adapt naturally to different architectural contexts.

Strategy & Concept 
Position composition as creative freedom, linking product innovation with a digital experience through Vibia’s online configurator. 

Creative & Art Direction 
Ten pendant collections are brought to life through 3D visuals, each with its own color identity, across different spatial contexts. A minimalist approach highlights invisible connections and allows light to flow freely in space. 

Copywriting 
A narrative that frames composition as a universal creative act—emphasizing limitless possibilities, seamless integration, and total design control.

Client: Vibia  Creative Direction & Art Direction: Clase
Copywriting: Bis Turnor  3D & Animation: Spot Studio .es
Music: Angel Sound Studio

20/03/2026

Art Direction, Graphic design and Naming for Elementa Collection AW26/27 campaign for

Focusing on the Earth as symbolic of timeless stability and refuge, the Elementa collection focuses on materials that feel centred, considered and timeless. With the explicit aim of doing more with less, the collection shares the qualities of natural elements; simplicity, balance, patience and stability.

Dirección

Portaferrissa 7-9 2n 2a
Barcelona
08002

Horario de Apertura

Lunes	09:30 - 18:30
Martes	09:30 - 18:30
Miércoles	09:30 - 18:30
Jueves	09:30 - 18:30
Viernes	09:30 - 14:00

Teléfono

+34933010083

Página web

https://clasebcn.com/

Notificaciones

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