THIS is UMAMI

THIS is UMAMI Statement

In 1908, Japanese professor Kikuane Ikeda coined the term umami (“The Beautiful Taste”) when he realized how certain combined ingredients gave rise to a feeling of unusual intensity in one’s taste buds, the result of a new and unknown synergy. More than a hundred years later, THIS is UMAMI was founded with the goal of continuing to generate synergies. We are framework creators. Something powerful exists in our cultural fabric, waiting to be connected. Our mission now, much like professor Ikeda in his time, is to discover that which intensifies the flavours present in the taste buds of our time. We provide hungry and stimulated minds a framework they can relate to in a new way. If you too are hungry, if you also seek the beautiful taste, you’ve come to the right place.