20/10/2026
🎁 A catalog should fit the people your program serves.
In NRF's 2025 U.S. holiday survey, gift cards topped wish lists at 50%, followed by clothing or accessories at 46% and books or other media at 27%.
These are holiday gift preferences. They are not employee reward adoption rates, and multiple choices were possible.
Use the context to ask better catalog questions:
🌎 Which markets do you need?
🏷️ Which brands fit your audience?
💳 Which denominations are available?
Then verify that exact combination. A long catalog is a starting point, not a fit check.
📌 Save the checklist for your next provider review.
Source: NRF / Prosper Insights & Analytics, October 2025. Survey of 8,247 U.S. adults.