31/05/2026
Returns aren't a problem — they're information.
Every return tells you something:
→ Product arrived damaged or incomplete? Shipping issue
→ Product doesn't match the listing? Content issue
→ Customer unsatisfied? Expectation issue
Ignoring returns costs you twice:
Once for the returned product, and once for the account performance hit.
The right routine:
✔ Review returns weekly
✔ Categorize them — shipping? product? expectations?
✔ Fix the cause, not the symptom
✔ Close any SKU with returns above threshold