16/07/2018
Business men and digital marketer’s dilemma on ROI with social media marketing ,After the marketer finished his pitch.
“Okay, but how is this impacting our revenue?”
Digital marketer: “No, it’s cool man, social media is all about engagement.”
Business man: “All right, what is engagement?”
Digital marketer: “Oh, it’s really cool. You go out on social media, and it’s all about the customer. It’s like customer-centric man, you meet people in multiple touch points and engage. It’s awesome.”
Business man: “Okay, so how does it make us money?”
Digital marketer: “Yeah, the opportunities are tremendous! You just go out, and like make a page, and go on Twitter, and YouTube, and everywhere you can.
And then you engage people with a positive brand experience.”
Businessman: “What’s a positive brand experience? Does that elevate purchase intent?”
Digital marketer: “Totally man! Yeah, that’s it. It elevates purchase intent.”
Business man: “Okay, cool. So how much revenue did we generate when we paid you to engage our audience and elevate their purchase intent?”
Digital marketer: “Wow, man, that’s feeling kind of black and white. You need to look at the situation holistically. People are spending a lot of time on social media, so that’s where you need to be, man.”
Businessman: “I see. So, people actually make purchases on social media?”
Digital marketer: “Well, um . . . sometimes, I think. But wait, here’s this really interesting infographic that shows all the social networks people spend time on. Isn’t it great?”
Business man: “I suppose. So, what does ‘social influence’ mean?”
Digital marketer: “Yeah, I almost forgot! It’s totally all about influence. Yeah, go out and identify the influencers. Make sure you have influence. It’s all about influence and the power of social referral.”
Business man: “Okay, so how does that translate into actually making money?”
Digital marketer: “Well, some Business manes are starting to make money . . .”
So, you kind of get the picture.
