06/04/2023
Good morning ☀️
Here are a few steps to work for growth 🏓:
✅ Getting users to the aha moment is so critical to building up a strong foundation for all further growth, and investing an amount of time and effort to get this right.
✔️ The aha moment is when users first experience the value of your product, the time users feel the magical experience and come back for more.
✏️ Determine your growth strategy and understand exactly how you're going to drive growth to achieve desired results, that is what makes the difference between strong sustained growth that is of a real, revenue-generating value, and illusory growth that sputters out.
📍In the early phase of growth, you want to craft a strategy for running the experiments that will have the greatest impact on growth and achieve your goals.
📚 You have to understand which metrics matter most for your product's growth, the best way to do this is to craft what Johns dubbed a company's fundamental growth equation.
🧮 : this is a simple formula that represents all of the key factors that will combine to drive your growth, and your core set of growth levers, and this equation is different for every product or business.
↗️ Here's an example of eBay's formula:
Number of sellers listing items * Number of listed items * Number of buyers * Number of successful transactions = Gross merchandise volume growth
💎 Each product or business has a more specific combination of factors that are uniquely its own.
Wait for my online portfolio to see more 👩💻
