Hmmm Creative Studio

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Hmmm Creative Studio

Hmmm is the sound of thinking. Hmmm is a collective of creative thinkers and designers. We make brands come to life, production happen and campaigns work.

A multi-disciplinary Tallinn based studio specializing on visual ideas through creativity & culture. For booking a creative team or a photo studio get in touch [email protected]

18/05/2026

Monday murmurs – if you wake up with a fun idea, don't shelf it, do it now 🎉

13/05/2026

Sneaky peaky at the details of the "The world is no more to a man than a seedbed to a flower" exhibition graphic design. To be opened in June.

12/05/2026

New poster series for the upcoming Lilli Jahilo pop-up in Tartu 💛🩷💚 Also featuring Sigrid Kuusk jewellery.

Photos by

28/04/2026

Proud moment of seeing the logotype we created for Karin Rask gracing the Tallinn Fashion Week 2026 stage that is catwalked by the legend that is Tiina Tauraite.

24/04/2026

Starting May 1st, a new exhibition titled "The Whole World a Bauhaus" will open at the Estonian Museum of Applied Art and Design. Through photographs, original drawings, architectural models, documents, films, and objects, the exhibition invites visitors to discover one of the 20th century's most influential art schools.

Hmmm Creative Studio is proud to have designed the original poster series for the exhibition promotion, based on the conceptual framework by HIT Studio.

📅 Exhibition Details
Dates: May 1 – October 4, 2026

Location: Estonian Museum of Applied Art and Design (ETDM)

15/04/2026

Time to put a judge wig on as we are announcing that Helene will be the First Stage judge at the WINA – World Independent Advertising Awards. The first WINA Festival was held in 2016, and aimed to reinvent advertising festivals, with a unique format, in which participants can submit their entries without paying any registration fees and where only the winners pay the award rights.

14/02/2026

Roses for your Valentines with this gorgeous coat we decided to bring to life with a little help from artificial intelligence 🌸

Original photo creative directed by Helene Vetik of Hmmm and photographed by Riina Varol. Animation idea prompted by Hmmm. Fashion by Lilli Jahilo.

12/02/2026

Karl lent his eyes and brains to Estonian Media Associaton and did some serious jury work. Great to see that journalism is alive and kicking, refreshing storytelling both in print and digital.

04/02/2026

Tegime vahelduseks veidi kunsti.
Saage tuttavaks - see on Amoeba, meie võistlustöö Jõgeva Maaelu Teadmuskeskuse kunstikonkursile.

Orgaaniline, kuid matemaatiline. Pidevalt arenev, kuid igavesti ringlev, Lihtne, kuid egrutav. Selliseid tundeid ja mõtteid võiks kogeda vaadates Amoeba voolamist.

Võitis seekord Oliver Soomets skulptuuriga “Terra Nova”. Palju õnne meie poolt”.
Jäime siin mõlema - tegelikult on ju päris äge, et riik panustab uute hoonete puhul mitte ainult betooni, vaid tellib avalikku ruumi ka kunsti.

27/01/2026

Hmmm playing with the new Algo Typeflow tools.
It’s a browser-based system for procedural type animation, built to explore motion through parameters rather than timelines.
Interesting how the focus shifts from “designing frames” to setting behaviors and letting the type evolve.
Feels closer to a sketching environment for motion typography than a polished production tool, which is kind of the point.
Great for testing rhythm, texture, and unexpected outcomes quickly.
Curious how tools like this might change early-stage type exploration.

Address

Vabriku 7
Tallinn

Website

http://hmmmcreative.com/

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