19/09/2025
Yesterday our colleague, Sergio, spoke on the “AI Agents: Future of Work” panel at Nordic Tech Week in Stockholm and his takeaway is simple:
Digital employees help sales teams - and make quality beat quantity.
When AI handles the boring, manual work - research, enrichment, intent checks, personalisation, sending emails - then humans focus on real conversations, not repetitive tasks.
And yes, AI is already great at that work.
What teams see:
• Sharper targeting → the right accounts, not all accounts
• Richer context per message → relevance over reach
• Better outcomes → more meetings booked & more revenue.
Less spam. More fit, timing, and context. That’s how teams win.
