05/08/2026
What happens when a design studio leaves the office and moves into a winery?
Lithuanian studio And-studio, European Design Awards winner, is launching Wine Design Exchange: an initiative that sends the team to live and work at a winery for a full week before developing its brand strategy, identity and packaging.
Instead of starting with a creative brief, they begin by getting to know the people, the place and the production process from the inside.
The residency is followed by several months of branding work, with the aim of helping independent wineries strengthen their identity and compete in an increasingly challenging market.Sometimes, the best way to build a brand is to experience it first.
Read the full story on the European Design Awards Blog ↓