Gemius Eesti

Gemius Eesti Gemius on Kesk- ja Ida-Euroopa suurim internetikasutusele spetsialiseerunud sõltumatu uuringute agentuur. See ongi meie kaubamärk ja meie uhkus.

Meie missiooniks on toetada teadmistepõhiseid otsuseid äris. Oleme mõõtnud internetikasutajate käitumist juba 18 aastat. Tehnilisest vaatenurgast võiks öelda, et mõõdame küpsised (cookies) ja internetilehitsejaid (browser) kuid tõeline innovatsioon algab kui proovida teada saada mitu reaalset inimest on "Nende" küpsiste taga. Tänasel päeval kasutab ligikaudu 40 turgu EMEA regioonis mõõdikut "Real Use metric". Uued tehnoloogiad, samuti internetikasutajate käitumise pidev muutumine, muudavad meie töö veelgi huvitavamaks. Järjest kasvab inimeste osakaal, kes kasutavad igapäevaselt kaks või rohkem seadet, enamgi veel - nad kasutavad neid seadmeid lausa samaaegselt. Gemiuse väljakutseks on siinkohal mõista ja tuvastada, kui mitut reaalset inimest "Need" cookied ja browserid tegelikult esindavad. Hetkel oleme üks vähestest ettevõtetest maailmas ning kindlasti ainus, kes on European Enterprise poolt tunnustatud kui standard. Gemiuse internetiauditooriumi mõõtmise metodoloogia pälvis käesoleval, 2017 aastal juba kolmandat aastat järjest IAB Europe Audience Research auhinna ning on turustandardiks paljudes Kesk- ja Ida-Euroopa riikides. Gemiuses arendatud metodoloogia vastab rahvusvaheliselt tunnustatud ICC / ESOMAR koodile.

🛍 This year’s Gemius E-commerce Study reveals that parcel lockers continue to maintain a clear lead among online shoppin...
23/09/2026

🛍 This year’s Gemius E-commerce Study reveals that parcel lockers continue to maintain a clear lead among online shopping delivery methods in all three Baltic countries. In Latvia and Estonia, they are used by almost all respondents, while in Lithuania, more than half use them.

Read more here 👇

This year's Gemius E-commerce Study reveals that parcel lockers continue to maintain a clear lead among online shopping delivery methods in all three Baltic countries. In Latvia and Estonia, they are used by almost all respondents, while in Lithuania, more than half use them. Although delivery optio...

🛍️ What do consumers in the Baltics purchase most frequently from foreign e-commerce websites?The latest Gemius E-commer...
23/09/2026

🛍️ What do consumers in the Baltics purchase most frequently from foreign e-commerce websites?

The latest Gemius E-commerce Study reveals that clothing, footwear and accessories are the most popular category in all three Baltic countries.

🇱🇻 Latvia – 55% of respondents have purchased these products from foreign websites.

🇪🇪 Estonia – 45%

🇱🇹 Lithuania – 25%

Other popular cross-border e-commerce purchase categories differ across the Baltic countries. In Latvia, booking services and transport tickets are also among the most frequently purchased categories, with a similar trend observed in Estonia. In Lithuania, accommodation services and household goods are among the leading specifically defined categories.

Discover more about cross-border e-commerce shopping habits in the Baltics in the latest Gemius E-commerce Study. 👉

According to the latest e-commerce study by the international research and technology company Gemius, clothing and accessories are the most popular category of cross-border e-commerce purchases in all three Baltic countries. In Latvia and Estonia, booking services and transport tickets are also amon...

🛍️ The latest Gemius e-commerce study reveals that although residents of the Baltic States primarily shop online for bet...
02/06/2026

🛍️ The latest Gemius e-commerce study reveals that although residents of the Baltic States primarily shop online for better prices and time savings, their shopping habits, as well as the categories of products and services they purchase most frequently, differ. The study provides insights into e-commerce trends in Latvia, Lithuania, and Estonia, while also highlighting the key factors that influence the online shopping experience.

Read more here 👇

The latest Gemius e-commerce study reveals that although residents of the Baltic States primarily shop online due to better prices and time savings, their shopping habits, as well as the categories of products and services they purchase most frequently, differ. The study provides insights into e-com...

🤩 Internet research and technology company Gemius has released the latest results of its e-commerce study in Estonia. M...
21/04/2026

🤩 Internet research and technology company Gemius has released the latest results of its e-commerce study in Estonia.
Mobile devices are strengthening their role in the shopping process, while computer usage is gradually declining.

Read more here👇

Internet research and technology company Gemius has released the latest results of its e-commerce study in Estonia. The findings show that online shopping is increasingly becoming a regular habit – the share of residents who shop online at least once a month or more often is growing. At the same t...

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