16/12/2019
An exemplary understanding from entertainment/sports domain how to put fan data and advanced/predictive analytics effectively into work, from one of the forefront players in NBA - Chicago Bulls.
Awesome to see such a crisp fan data strategy in action!
This is also a great validation for FanSifter´s vision.
Every game day, thousands of fans flock to the United Center to cheer on their Chicago Bulls. Matt Kobe and his team are using data, analytics, and even behavioral economics to find ways to offer fans a legendary experience driven by their personal motivation.