The newly fortified agency will operate under the Draftfcb London name, adding as a descriptor: "Fuelled by Blue Barracuda." It will employ more than 180 people, increasing Draftfcb's staff in the U.K. In joining the two agencies, Draftfcb's existing integrated offering and ability to understand customer needs and behaviour have been combined with Blue Barracuda's proven track record in delivering
rapidly scalable digital ideas and solutions. The new agency will match the pace of change and provide the level of real-time interaction and understanding that brands demand today. This reinforces Draftfcb's time-sensitive 6.5 Seconds That Matter℠ operating system, which recognizes the brief period of time marketers have to connect with consumers and motivate them to act.
