Basis33, Sepapaja, 6, Tallinn (2026)

01/12/2022

💰Cheaper Isn't Always Better.🙅‍♂️ Why Do Seemingly the Same IT Services Cost Differently?⠀
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Pricing policy is very important for any business. When choosing the product or service, you may wonder, ‘How much should I pay for it? Is it worth that much money? Or should I find something cheaper?’⠀
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Healthy competition makes markets work better and improves product quality. But vending products and services at artificially low prices is a different story.⠀
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Read this article to find out why dumping harms both the company and the customer and why buying a pig in a poke may cost you a fortune.⠀
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👀Let's have a look at the example:⠀
You want to order a website design for your business and need experienced and reliable IT specialists. Well, isn't it enough to look through the portfolios of digital agencies or freelance web designers and choose the cheapest one? Sometimes it really works, but the probability of losing money and buying a product of unknown quality is very high.⠀
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Will it save you money in this case? Hardly at all.⠀
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At best, the website is to be redesigned, but some companies believe it makes no sense and will turn down such a job offer. Because creating a good project from scratch is better than paying twice for a cheaper and ineffective solution. ⠀
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Generally, that's how dumping works: low price and low quality. The price is reduced due to the low quality of the product instead of low cost production.⠀
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🤔When does low price not mean low quality?⠀
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Young professionals or startup companies usually offer quite affordable services. They are new to the market and want to gain experience and build a good reputation. They are more willing to work on big projects for less money than their more experienced colleagues provided there are longer deadlines or an extended test period. ⠀
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If you agree to such an offer, you should understand all the risks involved. For example, you will have to delay a product launch, because website development will take longer than you've expected.⠀
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Another factor affecting the cost is average pay and the location of specialists or a company. When choosing experts, you should consider wages and labour costs of that particular country.⠀
What factors affect the cost of IT services? ⠀
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📌There are several key factors that influence the price of IT products and services:⠀
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➡️Popularity⠀
If a company has a good reputation and is quite famous in the industry, the services provided will cost more than those of their competitors. ⠀
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➡️A working strategy⠀
The same services or projects can be offered in different ways. For example, a designer can offer you one logo design option or hire a whole team to write a powerful design brief, analyze your target audience, create a moodboard, develop sketches, and etc. ⠀
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➡️Expertise⠀
Experienced specialists work faster and better, but they are more high-paid than young specialists who have recently entered the labour market.⠀
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➡️Time and efforts spent⠀
If a large IT team worked on your project, efforts and time spent will increase the final cost.⠀
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➡️Additional expenses⠀
Besides paying employees, companies must provide them with social guarantees, grant vacation time, health insurance, sick leave, and pay taxes. Clearly, all that affects the final price of services and products.⠀
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➡️Area of specialization⠀
For example, web developers who specialize in creating online stores will complete a project related to this area faster and better than a company that develops promo websites.⠀
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➡️Deadlines⠀
The faster you need the product the more you have to pay. The logic is simple: if the work has to be done quickly, you will need more employees and time.

➡️Security audit⠀
If project security is important for you, it will also raise the final cost. Data security has a crucial role in the modern world, and this safety measure should be observed.⠀
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👨‍💻Basis33 offers professional IT services and the full potential of digital technologies for effective promotion of your website online. You will get a complete solution to any business task to ensure your business growth and strategic business development.⠀
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👀Are you interested and ready to start working with Basis33 right now?⠀
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📩Submit a request on the website www.basis33.com and we will contact you as soon as possible!

21/11/2022

😊More than Just a Customer: Building Strong Business Relationships😊⠀
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Have you ever wondered why people prefer a certain company to others, even if they offer very similar products? The most common reason is good customer experience, such as great customer service and a positive attitude. In other words, building strong customer relationships.⠀
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Let's say you are thinking of buying a new car and decide to visit two dealerships with a similar range of cars. When visiting the first one, you feel you are not welcomed. Sales consultants ignore you and you have to figure out the vehicle’s configuration and purchase terms on your own. ⠀
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On the contrary, when visiting the second dealership, a very friendly car sales consultant immediately starts a dialogue with you. He answers all your questions and, most importantly, understands your needs. As a result, you get exactly what you were looking for — your perfect car at a reasonable price. You are happy and, most likely, you will come back to them or recommend this dealership to your friends.⠀
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👀Seems very simple, doesn't it? ⠀
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However, everything is a bit more complicated than it might seem at first glance. Giving your customer a good first impression is definitely important, but building strong customer relationships requires more time and includes several steps.⠀
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👨‍💻Basis33 is interested in long-term cooperation with its customers and follows 7 basic rules for effective communication with them:⠀
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✅1. Listen and be heard⠀
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To understand what your customers want and then make them happy, you have to build reliable two-way communication. This is only possible if you listen to your customers and then analyze their feedback.⠀
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Your customer could have some technical difficulties, interface problems or come up with new ideas while working on the project. Therefore, you must ask questions and listen to the answers to deliver the best customer service.⠀
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✅2. Be an expert and friend in one⠀
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A friendly attitude helps to build customer trust and loyalty to your business. Therefore, you must be more than just a vendor. Let your customers rely on you. Be sincere, otherwise your target audience will quickly detect you’re lying, and there is nothing worse than a fake friend.⠀
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✅3. Ensure product quality⠀
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Without a doubt, the quality of the product or service plays a crucial role, as well as the customer service guarantee you provide. It determines the degree of customer satisfaction as well as the value of your offer.⠀
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✅4. Availability and flexibility⠀
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Being always available when customers need you is one of the main rules of good customer service that should be strictly observed. If a customer has a question or needs a consultation, you have to be ready. Ideally, it should take around 15-30 minutes from the moment of the customer's request till your response. The sooner you answer, the better.⠀
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Being flexible is also important. Make corrections and suggestions while working on the project if necessary. If you offer more effective tools and techniques to solve the customer's problem, the results will exceed your expectations.⠀
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✅5. Meet deadlines⠀
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Every task must be completed on time. If there is a strict deadline, you must follow it when setting goals and planning the work.⠀
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✅6. Love what you do⠀
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If you love your own business and improve it, your customers will appreciate it. Be an expert ready to help at any time. Focus on every case and consider all the requirements to provide the best customer experience.

✅7. Learn to compromise⠀
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Finding compromises with your customers and understanding their needs will help you to find the best solution for both of you. In addition, readiness to compromise will build your company's good reputation.⠀
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You must always stay in touch with your customers and offer better solutions to solve their problems. If that’s done, you will build strong and lasting customer relationships.⠀
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🤝Every customer is our business partner. That is why we are sincerely interested in your project. By working with us, you will get high-quality services for the effective solution of all your business tasks. A complex approach to business promotion online will help your company stand out among competitors, attract new customers and increase profits.⠀
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🔀Do you want to start working with Basis33 right now?⠀
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➡️Submit a request on the website and we will contact you at a convenient time for you!

16/11/2022

🔥5 Reasons you Need Outreach for Your Business⠀
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You must have heard about outreach along with many other marketing strategies. Let's figure out why there's so much talk about it on the Web, and how it can help to improve your business.⠀
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Outreach is a reliable method of website promotion which involves posting articles with backlinks to your site on trusted Web resources. It increases brand awareness, gains customer’s trust and builds your business’ credibility.⠀
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✨The main advantages of outreach strategy for your business:⠀
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✅1. Safe and legal method of website promotion⠀
Outreach is a white method of business promotion on the Web. It helps to increase high-quality traffic and improve your website’s rating over the long run.⠀
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✅2. Increasing the conversion rate ⠀
Articles with backlinks to your website will be posted on reliable Web resources with good reputation. They will introduce your business to a receptive audience, which will help you to gain their trust and loyalty. As a result, users are more likely to purchase your product or order services you provide.⠀
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✅3. A one-time payment for posting a link⠀
You pay just once for posting a link on reliable websites, but it will bring new visitors to your site and improve your site's ranking every day.⠀
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✅4. Building a strong link profile⠀
Outreach works on the principle of a snowball that rolls down a hill and grows in size. Your site will increase in link mass in a similar way due to high-quality content and backlinks to your site.⠀
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✅5. Attracting new customers⠀
If your site ranks high in Google search results, it will get more visitors. So, you will increase organic traffic to your website. Moreover, articles with backlinks to your services or product posted on trusted websites also attract more visitors and increase referral traffic. ⠀
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👨‍💻Basis33 clients get a full cycle of outreach service to solve their business problems. It includes all the steps from developing a marketing strategy to its implementation.⠀
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👀Do you want to discuss your website promotion strategy? ⠀
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📝Submit a request on the www.basis33.com and enjoy all the benefits of outreach together with Basis33!

03/11/2022

💎DeinArzt: A Healthcare Platform Development Project💎⠀
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What kind of platform can you offer doctors and patients to communicate effectively online? ⠀
It takes a well-designed universal digital space to make this possible. ⠀
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Basis33, our creative digital agency, offers you a reliable healthcare platform with a simple interface and a wide range of capabilities.⠀
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🧬DeinArzt — our new healthcare platform🧬⠀
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💉Sphere: Medicine⠀
🔀Solution: Building a digital platform from scratch⠀
👨‍💻Website: https://deinarzt.org⠀
📝Tools: React.js, Symfony, PHP, MySQL, etc.⠀
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DeinArzt is a universal healthcare platform that offers a user-friendly interface between patients and doctors. One of the customer’s most important requirements was the option for a patient to research and evaluate a doctor’s qualifications, as well as rate their experience with them.⠀
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DeinArzt serves two key purposes:⠀
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✅to schedule an appointment with a doctor online⠀
✅to improve access to healthcare services.⠀
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The platform is beneficial to both patients and doctors. Patients save time and effort searching for a nearby doctor by providing criteria and the reason for their visit. Benefits for doctors include appointment scheduling, maintenance of patient records, and networking with colleagues. ⠀
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⚙️The main stages of development⚙️⠀
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💡Concept development and the core functionality💡⠀
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At the first stage, we analyzed the requirements of the customer and their target audience, then we agreed on the general concept of the project. Besides performing the global task that the customer has set, Basis33 has written a detailed technical task based on the analysis of healthcare websites with similar functions. The main features of the platform were designed according to the technical task to make it simple and user-friendly.⠀
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💬Maxim, the Project Manager:⠀
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‘It took us about 80 hours to develop a clear concept and the technical task. This is a big project with complex structure and multiple functions, which were updated during the whole process in accordance with the feedback of beta testers and the requirements of the customer.’⠀
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💡Intuitive website navigation💡⠀
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We designed a simple navigation menu for DeinArzt to make the website intuitive for its users when searching within the site.⠀
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💡Unique visual design💡⠀
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The website design style was quickly approved by the customer. The color scheme included mainly dark blue, sky blue and purple, colors most commonly associated with health and medicine.⠀
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The handshake on our homepage symbolizes care and support. To create a friendly and welcoming atmosphere, we chose rounded elements and photos with attractive, smiling people.⠀
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💬Sergey, the web developer:⠀
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‘The laconic design corresponds to the topic of the website. Additional effects make you focus on the details without affecting information perception.’⠀
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💡Custom profile💡⠀
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All platform users are divided into two groups: doctors and patients. After registration, they enjoy different benefits of the platform based on their profile type.⠀
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For example, doctors can manage appointments online, upload certificates and diplomas, or list the clinics where they practice. Patients can find the appropriate nearby doctor and make an appointment online.⠀
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👀Conclusion👀⠀
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The customer is given access to a well-structured online platform with multiple functions. Although many tasks have been completed, we intend to add more functionality in the near future which will benefit both doctors and patients. ⠀
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Basis33 is a developer company and partner of DeinArzt, a growing community of medical specialists ready to provide quality healthcare.⠀
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The platform’s popularity in the DACH region is growing and we plan to promote it in other countries. If you wish to invest or participate in this platform’s development, we will be happy to discuss terms for working with Basis33 or DeinArzt.⠀

🔎Do you want to develop an attractive, reliable and useful platform/website/application? ✅Leave a request on our website www.basis33.com and we will be glad to 🤝assist you!

28/10/2022

💎5 Popular Web Design Trends💎⠀
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You may be familiar with provocative brutalist website design, which is the expression of certain creative protesters, or you've already heard about a pragmatic Swiss Style in web design. If not, let’s learn about top website design trends.⠀
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Web design is a great opportunity to showcase digital innovations and the latest trends. There are different web design styles, from mind-blowing high-tech to non-standard and inspirational ones. However, a good user experience still remains the key focus.⠀
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💬Nikita Khakhai, Art Director at Basis33:⠀

'Analyzing the work of different designers from the creative design community, we noticed the domination of visual elements over the functional design. That's why finding the right balance between UX and UI design is our top priority.'⠀
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It will take a whole series of articles to describe every top web design trend, so here are the most popular and innovative trends with the brightest examples.⠀
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✅Swiss Design: The beauty is in functionality✅⠀
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Swiss Design is a response to the fast rhythm of modern life, which has been popular for many years. This style is based on the principles of the Bauhaus school and De Stijl art movement. 'Form follows function'. In other words, it is characterized by simplicity, objectivity and readability with well-organized composition and zero visual noise.⠀
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One of the key principles of Swiss Design is a grid system that unifies composition and gives the content structure at the same time.⠀
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Swiss Style characteristics: sans-serif typefaces (for example, Futura or Helvetica), simple images and graphic elements that present information in a clear way, clear modular grids, and asymmetric layouts.⠀
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👀Here are great examples of the Swiss Style applied:⠀

https://huncwot.com/en⠀
https://moonex.ibthemespro.com/home-default⠀
https://designcanada.com/⠀
https://www.humanastudio.com/⠀
https://videinfra.com/⠀
https://tinloof.com/⠀
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✅Brutalism: Breaking rules✅⠀
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This style emerged as a means of protest by designers against clear and polished graphic design. This unique style opposes the established principles of web design; straight lines, symmetric layout, raw visual design, and graphics depicting ‘90s pop culture trends are its major principles.⠀
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Characteristics of Brutalism: raw aesthetic, focus on typography, sharp edges, bright colors, outdoor/non-professional photos, and mixed typefaces.⠀
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👀Examples of eye-popping brutalist websites:⠀

https://www.pw-magazine.com/⠀
https://www.hawraf.com/⠀
https://novoajauregui.com/⠀
https://ageofunion.com/⠀
https://zermatt.qodeinteractive.com/⠀
https://angellotorres.com/⠀
https://www.candychiu.com/⠀
https://zonadepropulsao.org/⠀
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✅Complex Gradients: The illusion of motion✅⠀
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The third trend that many web designers follow is color gradients. Color gradients isn’t new to web design. This style has a long history, but it has only recently become one of the top web design trends. It is often used to add more depth to flat and lifeless web pages. ⠀
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Characteristics of Complex Gradients: the use of gradients opens new horizons for web designers to fulfill their creative potential. The use of gradients saves a minimalistic style of the website creating the illusion of motion. It can also be used as an analogue of motion design without the use of animation techniques.⠀
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👀Inspiring examples of using gradients in web design:⠀

https://monopo.london/⠀
https://www.monographcomms.ca/⠀
https://stmartin.agency/⠀
https://www.virgileguinard.fr/⠀
https://haiku-haiku.netlify.app/⠀
https://thirstcraft.com/

✅Minimalism: Less is better✅⠀
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Minimalism is a design style that eliminates unnecessary elements, countless animations, and mixed colors. The main focus is on simple typography, lots of empty space, and minimalistic elements.⠀
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This trend has popularized flat design, large background images and hidden navigation.⠀

Characteristics of Minimalism: user-friendly interface, basic geometric shapes, focus on the content, flat patterns, objectivity, and simplicity.⠀
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👀A few minimalist website examples to inspire you:⠀

https://kim.pixpa.com/⠀
https://www.luluandisabelle.com/⠀
https://visuelle.co.uk/⠀
https://www.hugeinc.com/⠀
https://joy-schranghamer.pixpa.com/⠀
https://www.henrynorthington.com/⠀
https://mahsa.co.nz/⠀
https://virtual-gallery.okeystudio.com/⠀
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✅Apple Style: Focus on the product✅⠀
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As you can guess, this style got its name from Apple's website design. This website design style shares the principles of the world-known brand's website. The main focus is always on the product. There is always one large image (for example, a photo of a product) on the web pages. Blocks with the graphic elements and text are separated by whitespace. ⠀
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Characteristics of Apple Style: minimalist colors (mostly gray, white and black), simple typography (SF Pro San Francisco, Helvetica, Suisse Int'l, and etc.), clean layouts, and information hierarchy, gradients and shadows.⠀
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👀Websites that used Apple Style to create visual design:⠀

https://www.unloan.com.au/⠀
https://www.point.app/⠀
https://www.atomus.io/⠀
https://www.icam-inox.com/⠀
https://www.outcrowd.io/branding-page⠀

Other modern web design trends are:⠀
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➡️3D. Three-dimensional graphics are widely used in web design. For example, using three-dimensional colors, gradients and shadows, designers make flat objects look more dimensional. This technology is actively used to create illustrations, as well as static and interactive content. ⠀
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E-commerce projects often develop 3D models of the product to motivate the target audience to buy it. 3D elements are used to design the user interface and they are perfectly combined with 2D graphics.

➡️Animation. Animated elements make the design more visually interesting, highlight the key points and enhance the visitors’ engagement. Interactive icons, logos and animated characters that start running or jumping over your screen when clicking or hovering over them make websites look more attractive and friendly to users.⠀
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These are the most common types of animation that are used in web design:⠀
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· Isometric animation⠀
· Gradients Galore⠀
· Liquid Motion⠀
· Mixed Media animations⠀
· Anthropomorphic animations⠀
· Scrollytelling with animation⠀
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➡️Custom stickers. This is the current trend based on the aesthetics of the ‘90s and ‘00s. Stickers create positive emotions and send a message to the customers. They have bright colors contrasting with the color scheme of the website. To balance bright custom stickers with the general visual style of the website, designers use simple sans-serif typefaces for sticker design.⠀
Web design trends set the overall direction and offer companies a wide variety of graphic design solutions. Depending on the business niche, target audience or business task, individual requirements of the customer play a crucial role.⠀
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💬Nikita Khakhai, Art Director at Basis33:⠀
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“Generally, customers do not follow web design trends and are not interested in its key features. They want simple and organized website design, understandable both to them and their target audience.”⠀
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Designers mix different web design styles to create unique visual solutions or even set a new trend. ⠀
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👨‍💻Basis33 uses reliable technologies and tools for any web interface design . In any case, visual elements make or break the user experience. Web design makes a company stand out from the competition , reach the audience, and increase sales.⠀
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💬Maxim Berest, the CEO of Basis33:⠀
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‘Our customers get not just beautiful and trending websites, but solutions to their business tasks first of all. We try to keep the balance between the emotional design and the goal of the website.’⠀
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❔Are you still choosing the best design for your website? ⠀
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Whatever web design style you choose, our designers will realize any challenging idea! ⠀
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✅It's just one click away! Leave a request on the website.

📲Our manager will contact you as soon as possible!

24/10/2022

⚙️Single-Page Applications with React: Pros and Cons⚙️⠀
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🏃🏼‍♀️The rhythm of life is becoming very fast. There is no more time to wait. This is also true for business. Every day companies compete for the attention of customers and offer them fresh and effective solutions to solve their problems. Traditional multi-page applications are replaced by more effective and usable ones. These new applications run on any device and significantly simplify web navigation. They are cloud based and much more user friendly .⠀
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📈SPA stands for a single-page web application. It loads all necessary HTML, CSS and JavaScript code from a web page at once. Instead of reloading the entire web page, SPA rewrites it with the data from the web server during a user's journey. It’s simple! ⠀
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📌Single Page Applications: Pros and Cons📌⠀
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The prime examples of successful SPA implementation are the biggest, world-renowned corporate giants, such as Google, Facebook or Netflix. They widely use single-page applications to create websites. ⠀
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✅Here are some pros of SPA:⠀
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👣High performance and fast response⠀
Single-page applications load more quickly and fetch data in the background. Since full page reloads are rare, individual user actions are more responsive. ⠀
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👍Flexibility⠀
SPA can be used offline. The application sends a request to a web server and then saves and caches all the data. Users can keep working even if there is a poor internet connection. ⠀
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💎Usability⠀
Single-page applications support incremental updates, saving partially completed forms or documents. Moreover, a user does not have to click a button to submit a form. ⠀
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🔧Easy development and simple code maintenance⠀
Our declarative programming approach simplifies the development process (as opposed to the imperative style) and makes the application code more readable.⠀
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⁉️There are also a few cons of SPAs:⠀
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🛑Don't perform well with SEO⠀
For successful indexing and SEO promotion of single-page applications you have to use server-side rendering (Next.js, Gatsby, etc). This rendering method makes every page of the application look like a regular web document with all metadata and text to search engines.⠀
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🔀Need JavaScript⠀
Since single-page applications require JavaScript to work, SPA can't be used in browsers where it is disabled or blocked by users.⠀
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⏳Require more time when loading first⠀
When using SPA for the first time, the browser loads all the code directly, so it can take more time than loading multi-page applications. ⠀
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🧐When to Choose SPA🔎⠀
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✅SPA is the best choice for your business if you want to create quick, functional and easy-to-use applications. ⠀
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🗝️Basis33 develops single-page applications using frameworks and libraries, including React.js, with SSR and any set of functionality for different businesses. We use the latest technologies for the best results.⠀
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Single-page applications are fast, user friendly and responsive. It is everything that a modern user needs.⠀
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💡Do you want to build a single-page application for your project? Leave a request on the website www.basis33.com✅⠀
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📲Our managers will contact you shortly.

12/10/2022

💻Website Design for Arthromed Medical Center🏥⠀
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👋Hi everyone! We are Basis33, a full-service agency that helps you to resolve your business tasks quickly and efficiently using digital technologies.⠀
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Are you looking for minimalistic, attractive graphic design? Let us present to you our fresh and efficiently redesigned website complete with interactive elements for Arthomed Medical Centre developed together with Alpine Marketing Partners agency.
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🏥Arthromed Medical Center🏥⠀
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🦿Sphere: Sports Medicine
🖥️Solution: Website Redesign
🔗Website: https://arthromed.at⠀
📑Tools: Wordpress and its plugins⠀
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Arthromed is a medical center in Austria which specializes in the field of sports medicine (orthopedics and traumatology), general surgery, and pediatric rehabilitation.⠀
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After discussing customer requirements and analyzing the target audience, we developed a new unique medical clinic website design using creative visual solutions. ⠀
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🔎The general design style is minimalistic and focuses on the key elements of the interface. The page includes articles and information as well as detailed doctor profiles.⠀
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🏃🏼‍♀️The key interactive element which we have added on the homepage is of a female athlete with musculoskeletal injuries to the elbow, spine and pelvic ring, foot, knee, shoulder, etc. Web visitors can click on the indicated parts and read the information about the injuries. They can then click ‘Learn more’ to visit the section with the corresponding medical services. They can also switch to the ‘Children’ tab, where a variety of children’s injuries are described.⠀
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©️Maxim, a project manager:⠀
'We managed to realize the customer's wishes and understand their vision of the final product. I mean, the first design concept was accepted without any changes.'
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✅Task: The customer wanted to make the website more user friendly. This was done in order to make it convenient to book a doctor’s appointment through an online planner and to solve user’s medical questions. The website design was intended to be simple for ease of use and efficient navigation.⠀
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🗝️The Key Elements of Design📝⠀
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🏃🏼‍♀️1. A running female athlete as an interactive element⠀
The web designer managed to integrate this interactive element into the general concept. This made it easier for the user to gather information about different injuries.⠀
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🔵2. Color scheme⠀
We chose a combination of light blue tones. This color scheme gives people a sense of lightness, purity and inspires confidence in their medical professionals. The calendar for patient’s appointments and all the interface elements were also created in pastel shades.⠀
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🔝3. Website navigation⠀
Website navigation was simplified and visualized as much as possible to help users find the information they’re looking for. The site navigation was optimized to achieve a smooth user experience.⠀
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🔗4. Platform⠀
The website is built on WordPress and customized according to customer wishes. The unique theme with a stylish download pre-loader and appointment module were developed based on the design.⠀
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©️Nikita, a web designer:⠀
'We needed large extension images of doctors, but the customer could not give us highly detailed materials. After the discussion, we decided to increase the size of the original images using smart neural network algorithms without loss of quality.'
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The website redesign was made by considering the wishes of customers and the importance of meeting deadlines. We thank Arthromed for their trust and for giving us this opportunity to work on such an interesting project!⠀
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🤝Basis33 has successfully worked with a variety of companies from different areas such as 🦿engineering, ⚕️medicine, 💻software, 💱blockchain, etc. You can be certain of the quality of the work done due to our lifetime warranty on digital products.

🧐Was it interesting? Do you want to work with Basis33? ✅Submit a request on the website www.basis33.com. 📲Our manager will contact you as soon as possible to give you more details!

Basis33

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