Marketing

Marketing Temas de marketing, comportamiento del consumidor, MarTech y más. ★María D. Brito-Rhor, PhD, MBA, BSBA.

Business and Marketing Researcher, Professor and Consultant
Universidad San Francisco de Quito
Universidad Rey Juan Carlos

🎥 Instagram Live Survival Guide (What to Do When Things Go Wrong)🔊 1. No one can hear you (MOST COMMON ISSUE)What it loo...
20/04/2026

🎥 Instagram Live Survival Guide (What to Do When Things Go Wrong)

🔊 1. No one can hear you (MOST COMMON ISSUE)
What it looks like: You are talking, but viewers say “no audio.”
Fix it fast:
Check if the microphone icon is muted
Exit Live and re-enter (fastest reset)
Switch between Wi-Fi and cellular data
Plug/unplug headphones (Bluetooth often causes issues)
Restart Instagram if needed
💡 Quick script:
“Give me one second, I’m fixing the audio.”

📶 2. Bad internet / lagging video
What it looks like: Frozen screen, buffering, delayed audio.
Fix it:
Move closer to Wi-Fi router
Turn off VPN if you have one
Switch from Wi-Fi → cellular data (or vice versa)
Ask others in the room to stop using bandwidth-heavy apps
Lower movement (less camera motion helps)

📱 3. App crashes or Live ends suddenly
What it looks like: Live disconnects unexpectedly.
Fix it:
Re-open Instagram immediately
Restart the Live (“Go Live again”)
Pin a comment: “We are back!”
Apologize briefly, don’t over-explain
💡 Script:
“Sorry everyone, technical glitch. We’re back!”

🎤 4. You freeze, forget, or lose your train of thought
What it looks like: Silence, confusion, brain blank.
Fix it:
Look at a comment and answer it
Say: “Let me reframe this”
Ask the audience a question
Take a sip of water and pause calmly
💡 Script:
“Let me jump into your questions to guide this better.”

💬 5. Trolls or negative comments appear
What it looks like: Disrespectful or distracting messages.
Fix it:
Do NOT engage emotionally
Ignore or block quietly
Keep answering positive comments
Use humor if appropriate
💡 Script:
“Let’s keep this space positive and useful.”

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