06/07/2018
"Most travel business owners live and breathe travel, but not marketing.
Online travel marketing is tough. Prices are low, competition is high and effort is key so you probably prefer to run off on that tour you’re trying so hard to sell.
Managing your website, new deals and content, a booking engine, GDS, reviews, blogs, newsletters and social media (to name a few) with little result will burn a hole in your pocket and dampen your spirits.
Take a step back, review your foundations and get to know the tools and tactics to fire up your marketing game."