03/05/2024
🔍💡 How old are you? This is a simple question, at least until you realize that people in certain contexts might not want to be particularly accurate with their answers. So instead, you ask – what year were you born? – and see missing data from respondents who find this question too intrusive. 🚀
Join our next Preely Meetup. We are thrilled to introduce our next speaker – Aleksandra Kaszowska. Aleksandra is a cognitive scientist and an expert on probing users and keeping them engaged during remote testing.
In this talk, I will focus on tips, tricks, and best practices for formulating and framing questions that generate actionable insights. I will discuss the common types of questions and using scales to measure complex concepts like usability and personality, and present strategies and solutions that ensure that your user study in fact gets you the knowledge and insights you need, in the shape that you need, with responses from the people you need.
In this talk, I will focus on tips, tricks, and best practices for formulating and framing questions that generate actionable insights. I will discuss the common types of questions and using scales to measure complex concepts like usability and personality, and present strategies and solutions that....
