11/04/2023
You’ve probably heard of greenwashing, but have you heard of greenhushing? 🤫
🔹Greenhushing is a recent phenomenon where companies hide their environmental impact or green initiatives to avoid greenwashing accusations.
🔹While it's important to be cautious about making false or exaggerated sustainability claims, greenhushing can also have negative consequences. It can prevent companies from sharing their successes and inspiring others to take action, as well as encourage collaborative efforts.
🔹So how can companies avoid greenwashing and greenhushing?
One way is through validated climate data. At ReFlow we facilitate climate data calculations through our digital platform, using standardised methods to always provide validity and data quality.
🔹This way companies don’t have to downplay their efforts or worry about greenwashing claims since they have third-party verified data to back it up.
Sustainability progress should be acknowledged not hushed - do you agree?