Adnami

Adnami Adnami empowers you with attention-grabbing ads for a lasting impact.

Specialising in high impact creatives & formats, attention measurement and data solutions, we deliver real brand outcomes for advertisers, publishers and brands worldwide.

20/10/2026

🤔 What makes a great ad?

We caught up with Andreas Monberg, Head of Media at Cheffelo, at the Adnami International Publisher Summit 2026 to discuss key industry topics.

We talked about advertising quality, attention, the power of consistent branding and why premium publisher environments matter.

His take? It’s not just about getting more impressions, but earning active attention 💯

We couldn't agree more! Thanks for sharing your insights, Andreas 👏🏽

If you're curious about why attention matters more than empty impressions - and how to actually get more attention, download our 𝗜𝘁'𝘀 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 white paper 👇🏽
https://eu1.hubs.ly/H0zdYs10

16/10/2026

🛍️ Black Friday is coming!
Here are 5 ad templates to make your deals grab attention - with ease.

🖤 𝗙𝗿𝗮𝗺𝗲 𝗕𝗿𝗲𝗮𝗸𝗲𝗿: A 3D illusion that makes your creative "break" out of the frame
🖤 𝗙𝗹𝘂𝗶𝗱 𝗧𝗶𝗹𝗲: An infinitely rotating carousel to showcase your product range
🖤 𝗙𝗹𝘂𝗶𝗱 𝗛𝗼𝘁𝘀𝗽𝗼𝘁: Hover-to-reveal info that highlights key selling points
🖤 𝗙𝗹𝘂𝗶𝗱 𝗦𝗰𝗿𝗮𝘁𝗰𝗵: A playful scratch-to-reveal design for a second asset
🖤 𝗙𝗹𝘂𝗶𝗱 𝗦𝘄𝗶𝘁𝗰𝗵: Up to 5 assets in 1 ad, switching backgrounds as users hover

All 5 standard display templates make it easy to showcase your products in engaging ways and give shoppers a reason to click this Black Friday.

Simply mix and match and , and watch every element adapt across and automatically.

More examples & details here 👉🏽 https://eu1.hubs.ly/H0z7xL70

15/10/2026

With 51% of Europeans already shopping for groceries online, food & beverage brands have a growing opportunity to turn digital ad space into conversions 🛒💶

Here are two examples from our customers that do it well:

🛒 Nemlig leverages a Desktop Midscroll where an empty fridge fills with fresh groceries as consumers scroll. A clear message positions the brand as the perfect solution for busy households, encouraging clicks and immediate grocery orders.

🍹Olmeca Altos drives action with a summery Mobile Midscroll Anchor, combining humorous messaging with an eye-catching cocktail video. A prominent “Buy now” button links directly to a retailer, reducing friction at the final stage of the funnel.

Want more inspiration and data-driven tips for the full funnel?
Download our 𝗥𝗲𝗰𝗶𝗽𝗲 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 white paper👇🏽
https://eu1.hubs.ly/H0z5HsQ0

14/10/2026

What's the future of political advertising in Europe?

We caught up with four experts - Thomas Lue Lytzen (Ekstra Bladet), Rasmus Hovgaard Hansen (PolAds), Henrik Hernes (Adnuntius) and Sebastian Schelde (Adnami) - at the Adnami International Publisher Summit 2026 to discuss the challenges and opportunities of political advertising and other key industry topics.

🗝️ The key takeaway?
Publishers that prepare for evolving regulations can tap into this additional revenue stream and help fund quality journalism while meeting compliance requirements.

🔐 As major US platforms step back from political ads in Europe, Adnami offers a European, privacy-first alternative: 100% cookie-free, no tracking, and fully EU TTPA-compliant.

Want to learn more about hosting political ads? Reach out and let's talk 👉🏽 https://eu1.hubs.ly/H0z3JWL0

Curious about what a political ad would look like? Find examples & specs here 👉🏽
https://eu1.hubs.ly/H0z3JVN0

Thanks, Thomas, Rasmus, Henrik and Sebastian, for sharing your insights and expertise! We're looking forward to keeping the discussion going!

What if better programmatic decisions started before the bid even reaches the DSP?Join Roland Oberländer, Principal Tech...
12/10/2026

What if better programmatic decisions started before the bid even reaches the DSP?

Join Roland Oberländer, Principal Technical Account Manager at Index Exchange, and Thor Hansen, Programmatic Director at Adnami, for a technical discussion on how curation brings decision-making closer to the impression, improving signal quality, scale and precision across the open internet.

📅 Tuesday, 10 November
🕦 11:30 AM CET

Make sure to save your spot for the '𝗦𝗲𝗹𝗹-𝘀𝗶𝗱𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝗶𝗻𝗴: 𝗵𝗼𝘄 𝘀𝘂𝗽𝗽𝗹𝘆-𝘀𝗶𝗱𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮𝗱 𝗯𝘂𝘆𝗶𝗻𝗴?' webinar so you don't miss out!

👉🏽 Save your spot: https://eu1.hubs.ly/H0y_Lls0

08/10/2026

🍂 Two of our users' Desktop Skin ads are catching attention across Germany this fall!

🛻 Ford keeps businesses moving with an interactive ad, promoting the 0% interest Commercial Weeks. Run by WPP Media and built by Adnami, the dynamic Desktop Skin transforms as you scroll, turning bold offer messaging into an immersive video and interactive product carousel.
Explore the ad 🔗 https://eu1.hubs.ly/H0yY0yG0

🔋 STIHL uses a powerful Desktop Skin to showcase its battery-powered garden tools. Designed by Adnami and run by Syzygy, the ad features four tiles highlighting different outdoor tasks, with the main image changing as you scroll. Supercharged with engaging elements, it’s sure to catch gardeners’ attention this fall.
Try it out 🔗 https://eu1.hubs.ly/H0yY0pN0

Different brands, different stories - but the same format and goal: catch attention to make every impression count.

Congrats to WPP Media and Syzygy on the campaigns 👏🏽

07/10/2026

⏰ Consumers spend about 𝟮𝟱 𝗺𝗶𝗻𝘂𝘁𝗲𝘀 𝗼𝗻 𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝗰𝗼𝗼𝗸𝗶𝗻𝗴 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 (according to Nielsen).

That’s valuable time for food & beverage ads to capture attention, encourage product exploration, and ultimately get people closer to choosing your brand.

Our research shows that using interactive elements - like product carousels, inspiring videos, and recipe ideas - is key.

Here are four ads that do it well:
🧀 Primula lets consumers switch between cheese flavours to reveal matching videos and animations - turning playful engagement into product consideration.
🥣 Knorr serves up a mouth-watering Seamless Skin with a cooking video and an interactive product carousel that encourages flavour exploration.
🍟 McDonald’s gets consumers involved with a World Cup-themed ad that lets fans pick their team while discovering its collectable cups.
☕ Black Coffee Roasters brews up an engaging ad with swipeable slides, vibrant colours and playful copy, encouraging consideration of its coffee range.

Want more inspiration and data-driven tips?
Download the 𝗥𝗲𝗰𝗶𝗽𝗲 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 white paper and learn how to drive awareness, consideration and action: https://eu1.hubs.ly/H0yW4yC0

06/10/2026

From platform-based ➡️ to outcome-based advertising!

The open internet is getting smarter, with curated marketplaces, publisher-owned signals and AI-driven decisioning changing how media is bought and optimised.

Last week, John Tigg (SVP at Index Exchange) joined Simon Kvist (CEO at Adnami) to discuss where value is being created and how smarter signals can lead to better outcomes.

Missed the webinar? Watch the recording on demand!
▶️ https://eu1.hubs.ly/H0yTrQK0

05/10/2026

Is it time to stop chasing cheap impressions and start focusing on quality? 👀

We caught up with Marcin Ptasznik, Senior Programmatic Specialist at Precis, and Nicholas Spezia, Media Specialist at Precis, at the Adnami International Publisher Summit in Copenhagen to hear their take on what’s shaping digital advertising today.

We chatted about:
🔝 Why matters more than quantity
📐 What gives premium p their edge
📦 The role of
🗝️ Why is key
🩵 And, of course, their favourite Adnami 😁

Thanks for the chat, Marcin and Nicholas! Always great working with the Precis team - here’s to more successful campaigns together!

Adnami's attention data ➡️ now in Index Marketplaces!We’re excited to join Index Exchange’s Data Vendor Ecosystem and ma...
01/10/2026

Adnami's attention data ➡️ now in Index Marketplaces!

We’re excited to join Index Exchange’s Data Vendor Ecosystem and make Adnami’s proprietary attention segments available directly within Index Marketplaces.

Powered by , buyers and curators can now bring attention signals into the deals they build and activate - with no separate contract, billing or integration.

A new step in our partnership with Index Exchange, and another way to put to work across the ecosystem.

Read the full announcement 👉🏽 https://eu1.hubs.ly/H0yKYkq0

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